Hootsuite—Dr William Ward
Pioneer of using social media.
Hootsuite is a Social media management tool. Features a SM Dashboard. 11 million users
Freemium model
1700+ Enterprise customers
Before tactics…need a good strategy which must be in
alignment with your org mission.
Strategic Foundation
·
Strategy
·
Crisis Management
·
Education Org Leadership
·
Info Management
·
Tech adoption
·
Gove and compliance
·
Business Adoption
Review of Social Media Policy and Social Media Maturity
Matrix.
Weave SM throughout the fabric of org through a unified
strategy used by all employees to improve customer relationships and
experiences.
Improved communication and collaboration Could add 1.3 mil
to annual economy; raise knowledge worker productivity 20-25%.
Explained the difference between Digital—Tools and Tech vs.
Social—Skillsets
SM can cross cut across the enterprise to break down silos
and encourage more collaboration.
Creates an alignment around SM and the “Social Media Consumer.”
Improve customer awareness and customer experience via SM as
it weaves through the branding and sales & marketing process.
Top challenges in becoming a Social Org
·
Alignment of SM throughout all org departments
·
Gaining Buy-in among execs and leadership team
·
Designing an overall strategy for digital
transformation
·
Educating employees on how to use social media
·
Assessing the effectiveness of social media
activities—Measuring ROI
Strategic planning process and how it relates to integrated developing
a comprehensive SM policy
·
Vision Mission
·
Situational Analysis (SWOT)
·
Objectives Key Performance Initiatives (KPI)
·
Strategy
·
Plan/Budget
·
Monitoring Measurement (ROI)
Social Media Maturity Matrix (heuristic model) to analyze
and measure SM integration in an organization.
Create a comprehensive analytical report to give an org a
snapshot of where they are, and then provide a roadmap to aid them in getting
where they want to be.
Solutions Overview:
·
Social Assessment and strategy
·
Social Governance and Policy
·
Training and education
·
Launch Services
·
Integration and Development
·
Crisis
Simulation and Social Audit (Fire drill Exercise—how do all of the teams
react and coordinate during a simulated crisis.)
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