The handle @Unicef on Snapchat allows subscribers to see recreated drawings of the images depicting all the horrible tragedies the children have endured. UNICEF choose Snapchat due to it being “a social platform where messages disappear.” Part of this campaign also calls on the public to use Snapchat to “illustrate what they would miss most, were they forced to leave their home,” and post those drawings on social media with the hashtag #BringBackOurChildhood. Joining the prominent social media platforms such as Facebook, Twitter, Instagram, and Snapchat are free and they are able to disseminate information with the click of a button.
Having a presence in social media allows organizations to spread awareness for their missions along with recruiting others to join their journey. Leveraging followers, mostly influencers, to bring in more followers by providing the space for them to do so is a great way for them to broadcast their charitableness and align others to the mission.
Social media gives nonprofits the ability to share the stories of those that they serve, as well as have the people they serve speak about their experiences and work together to spread the mission of the organization.