When engaging in social media and how following the influx of posts is one of the important issues for organizations. Tim Fullerton,
Director of Digital Strategy at U.S. Department of the Interior and one of
the guest speakers in our class, said, “time is crucial” while sharing his
experiences on social media. It is hard to control whole traffic on social
media, but timely and scheduled posts can help to build up a sustainable and manageable
communication between the institution and its audience. How do we know what is
the best time for posting on social media?
AddThis, a social media marketing company, found that best
posting times are 2pm-3pm on Fridays for Twitter, 9am-12pm on Thursdays for
Facebook, 1pm-2pm on Wednesdays for Pinterest, and 10am-11am on Tuesdays for
LinkedIn. To determine the best times for posting, it is important
to figure out the times people engage social media. According to AddThis, users
share mostly in the morning and clicking mostly in the afternoon on Facebook,
Twitter and LinkedIn, while engaging Pinterest in the evening.
However, there are different time and day sets of various
resources, including http://blog.surepayroll.com/
and www.socialmediatoday.com for
best and worst time of posting on social media networks. According to an infographic
of SurePayroll’s blog, best posting times are 1pm-4pm for Facebook, 1pm-3pm between
Mondays and Thursdays for Twitter, around noon and 5 pm between Tuesdays and
Thursdays for LinkedIn, and Saturday mornings for Pinterest.
Tim Fullerton mentioned that they share
contents certain times in the morning and evening during the day. Besides having
a scheduled time for daily posts, it is important to know where to post. There are
different peak and rock bottom times for different social media tools. To increase social media engagement and to attract more audience
require organizations to know when and where to post. Thus, it can be useful
for organizations to measure their own best posting times based on the activity,
including clicking and sharing on their social media accounts. In this way,
they can keep themselves updated and engage more on social media.
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