Tuesday, April 21, 2015
Social Media in Organizational Context
Thank you very much friends for sharing your valuable inputs and comments on various interesting issues. I am also tempted to share my views about the take aways i have learned from our last guest speaker. The way the social media was linked and explained as part of the strategic planning process was really amazing. I could essentially able to visualize the grand picture about the centrality of the social use in the organizational context. Although, we might have been told earlier by the professor, since we were still under process to connect the dots, the importance of the social media in the organizational context might have been missed at that point of time.
The second biggest take away was about the Customer expectation. The customer has noting to do about organization structure and its process. Whether the process is good or bad , how many steps are involved ,how many persons are engaged in that particular activity etc, how many divisions are to be crossed for that activity etc are the secondary importance for the customers. For him, issue relates to that particular organization as one entity and his exception is clear. He needs solution for his problems, if he/she has any. Whether social media as a fastest and interactive means of communication between organization and customer will be able to resolve the expectation issue is the real issue.
Hope to get some feedback on this particular issue. Will await your responses!