BY: Rachel Metscher
Tue 16-Apr-2013 22:44
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How many of you have clients looking to you
to create content? Here is a chance to repurpose and reuse some of their
content they hadn’t considered: Powerpoint presentations. For any marketer or
communications professional looking for ways to build their client’s
expertise you shouldn’t look any further than SlideShare.
If you don’t know what Slideshare is, it is
the world’s largest community for sharing
presentations. With 60 million monthly visitors and 130 million
pageviews, it is amongst the most visited 200 websites in the world.
I am a huge proponent of SlideShare (I
spent some time speaking with PR Week’s Tanya Lewis about the use of SlideShare and PR). Here is my personal
example using SlideShare, back in November, I had the opportunity to present
to a regional PRSA conference. Yay! Who
doesn’t love the change to share their knowledge? Now, when I presented there
was about 50 plus folks in the room. Not bad right? But, when I posted my
presentation to SlideShare a few things happen:
1) More exposure. Since posting to SlideShare, the presentation has
been viewed more than 450 times. Not trending on SlideShare, but definitely
worth the investment of increasing my reach by 9X.
2) Bloggers looking for content can find you. Someone from the
presentation also blogged about it. Bonus! He blogged on Vocus corporate blog
and linked
to the SlideShare posting. This was a key driver of viewers to my
SlideShare presentation. Bonus:
a reporter from my local market also covered the story too. Love it.
3) Increased credibility. Amazing when you can share your ideas
and thoughts, folks seek you out for advice and expertise. Building expertise
through showing your work. Huzzah, what every PR person wants for their
client: ability to leverage their expertise and get noticed.
Best
Practices for SlideShare
1.
Don’t post anything that is boring. Dancing cats aside, you should only post quality
presentations that either teach or entertain.
2.
Use presentations with lots of images. Remember, you need to tell a story so if it is too text
heavy no one will read it. Use visuals to tell your story.
3.
Make Sure to use the tags. This is how folks will search for you
4.
Sharing is Caring. After you post, make sure to share it on your
social channels.
5.
Hello traffic. Who doesn’t need more views to their website?
Incorporate your SlideShare presentation on your company blog and drive
traffic.
Final thought: You or your client already
have some pretty decent presentations that are probably worth sharing. Why
not give it a shot?
This post appeared originally on my blog, metschermusings.wordpress.com/
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