It has been interesting to learn more about social media
this semester, especially with the added perspective of my colleagues from
around the globe. Our group project
research for the Food and Drug Administration in the state of Maharashtra, India,
has been particularly illuminating. I have been able to see some key
differences between efforts to integrate Web 2.0 and social media platforms in
the US and developing nations.
First, although India has some of the highest growth rates
in the adoption of PC and mobile computing, currently, the majority of that
growth is focused in the major urban areas, while the rural areas lag far
behind. As a result of this technology
gap, there are some real hurdles to overcome if an Indian agency located in
rural areas wishes to use social media platforms to reach out to its
stakeholders.
The good news is that these trends are projected to change
over the next few years as internet users in India will be older, more rural,
more gender balanced and more mobile.
This means that agencies using social media tactics to interact with the
public will be able to reach a much larger, more diverse audience than they
currently can.
Of particular note, our research has indicated that it will
be important to craft creative messaging that appeals directly to female users,
as some of the more traditional gender roles mean that women are the primary
consumers and purchasers of household goods.
So, for the Maharashtra FDA, this means that messaging concerning food
and drug information should keep their female followers in mind.
The blog was absolutely fantastic! Lot of great information which can be helpful in some or the other way. Keep updating the blog, looking forward for more contents...Great job, keep it up..
ReplyDeletetop 5 gaming laptops