I found interesting survey
“Digital, Social & Mobile Worldwide in 2015” which is provided by We Are Social. Ltd. This report include detailed data of 30 countries in the world which
include US, Mexico and Japan.
From this survey, half of
population in the world now uses the Internet and they spent average 4.4 hours
through pc and 2.7 hours through mobile. However, Japanese spend the shortest
time on the Internet which is 3.1 hours through laptop and 1.5 hours through
mobile. I think one reason of this is that Japan has 3rd
fastest Internet connection in these countries.
On the other hand, in US,
Internet penetration is 87% and active social media accounts’ penetration is
58%. They spend 2 hours 43minutes for social media.
In Mexico, Internet penetration is 49%, however, active social media
account’s penetration is 46%, and they spend almost 4 hours for social media
each day.
From this survey, I realized that
Japan is not so active in social media compared with American countries.
So when managers make social media strategy in Japan, they should consider that
who is audience and how this tool is effective to achieve the organization’s
goal. In order to determine organization’s object, managers should clarify the
situation of social media usage. Based on different social context, we cannot
just follow another companies or countries policy.
The blog posts include comments and ideas from MPA, MAIR and EMPA students studying the use of new technologies in the public sector. Drip Followers
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