It is well understood that social media is the latest and
the fastest growing tool in a larger communication strategy. With that being
said it is always consider your overarching communication goals when developing
social media activities.
As with all media outreach, the keys to an effective social
media presence are to
• Identify your target audience.
• Determine your objective.
• Select the appropriate channel for your message.
• Decide upfront how much time and effort you can invest
Since it is about communications and connections, what we
write and put up is of tremendous importance. Writing on the web requires a
special ability so as to reach out. And perhaps the easiest thing to do is to
keep it simple and plain.
So, what is plain language?
·
Friendly yet professional
·
Unjargonised and comprehensible
·
No or limited acronyms
·
Short and sweet
·
Consistent and non-repetitive
·
Use of active voice
·
Use of measurements that are familiar to audience
Next. It is imperative to engage the reader and keep him
interested not just for once, but to keep him coming back. To be able to do
that one needs to:
·
Give the most
important information first.
·
Tell what actions
to take in clear, easy-to-understand language.
·
Explain why the
action is important.
·
Use concrete
nouns (things you can see, hear, smell, taste or touch).
·
Write to
individuals and not algorithms.
·
Be real and
prompt.
·
Bring on Variety
- Social media engagement isn’t about being focused in the traditional sense.
It’s about engaging attention with variety. You get there by engaging your
audience with an irresistible variety of short-form entries.
·
Remember, it’s a conversation
and not a monologue.
·
Remember, social
media is about sharing.
·
Do not wish away
negative content and posts. It is going to happen. Prepare for it. Be ready
with all details. Choose your words wisely.
·
Use all media
forms – pictures, infograms, videos, audio, cartoons, animations and do not
limit to words and words only. Use colour and styles and themes.
·
Keep the fun
element and be cool.
·
Always be
accurate and correct about facts and figures.
Writing for social media is a totally
different ball game. It takes a change in attitude and thought to be able to
get the best out of your social media content.
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