In order to achieve open government, it is
important to improve transparency, participation, and collaboration of citizens
and the public sector. Social media is one new tool to encourage active citizen
engagement. To create great content and encourage public officer and citizens
to communicate with each other, the government should create guidelines.
In Japan, the government started to use
social media right after the Great East Japan Earthquake occurred in March 2011.
At that time the Japanese government did not have any guidelines of social
media. However, citizens needed real time information about the earthquake, so
government started to use it to respond to the disaster. On April 5, 2011, the Japanese
government made a guideline about disseminating information using social media in
public institutions. Under this circumstance, this guideline mainly focuses on
two points that the government needs to pay attention to in using social media.
Moreover, the guideline seems intended to be used only on Twitter.
Here are
the two points:
1. Prevention
of “Spoofing” as recommended in the guidelines
-Clarify that
the account operator is a public agency and get the authenticated account.
-Set a web page
which provides the information about the agency’s social media account
information found in the agency’s web site.
-Create a process
to handle unauthorized posting.
-Do not use
shorter URL services.
- Make sure the information is reliable when referring from
another account.
2. Setting
and showing a social media account operation policy.
- Set a
social media account operation policy
- Show the
policy in its account and the agency’s website
According to this policy, many government
agencies has own social media account operation policy. However, many of these
sites say, “We do not reply on these comments which we receive”. This is
because the purpose of using social media is to disseminate information related
to natural phenomena like earthquake. At that time, government started to use
twitter in order to deliver this information easily to many people. However,
now the society is changing and citizens want government to be more open in
communicating and responding on netizens.
I think that it’s time for the managers
from public sectors to reassess regarding this social media guideline and
operation policy. It has to be more open to public and collaborate with other. In
addition, Japanese government needs to make social media guideline for public
officers because they are the one who provide information and respond to
netizens. It will be a great help to mitigate risk and to better manage social
media.
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