After I analyzed Fiorina’s Twitter account, I went on to see how Ricky Gervais, a comedian, uses Twitter and what the main differences are. The first thing you notice is of course the tone. Gervais uses informal language and often is funny and controversial. His posts are personal and less informing, different from Fiorina. Further, he tends to use more hashtags than Fiorina and as such his followers are more engaged. He also posts videos of himself as a way of engaging people more. I found his posts to be more attention grabbing than Fiorina’s. However, considering that he is a comedian rather than a politician who is a presidential candidate, he does not have to make sure all the time that his information is backed by data and is accurate; as such, the goal of his tweets is different. Another difference, is that you see less posts about his activities, which is predictable considering that he s not meeting his followers in person as Fiorina has to do during her campaign. Nonetheless, similar to Fiorina, Gervais asks for mobilization (animal rights) and writes in 1st person. Overall, I found his posts to be more engaging and inspiring than Fiorina's; but then again, one is a comedian and the other a presidential candidate.
This is a course blog for the classes on digital government and social media in the public sector" class taught by Professor Ines Mergel at the Maxwell School of Citizenship and Public Affairs, Syracuse University. The blog posts include comments and ideas from MPA, MAIR and EMPA students studying the use of new technologies in the public sector.
Monday, September 28, 2015
Twitter Use: Carly Fiorina and Ricky Gervais
Considering the approach of US Presidential Election 2016, I decided that it would be interesting to analyze one of the presidential candidates and their Twitter use. I decide to look at Carly Fiorina, a Republican candidate. While I was analyzing Carly Fiorina’s Twitter account, I noticed that her tweets are not personal and as such do contain less personal messages; rather, they are more information based. Even though Fiorina’s posts are mainly written on the 1st person, most of her posts ask for mobilization or are activity oriented; that is, they show where Fiorina is or is going to be at a certain date and time. As a result, I did not get the impression that I had a connection and I was engaged because her arguments where lost among all the activity posts. The tweets are broad so that they appeal to multiple audiences: “It is critically important that America lead again in the world.” Further, the tone is serious and easy to understand and numbers are rarely used to support her arguments. Another noticeable detail is that the use of hashtags is small, besides the #Carly2016. I believe that if hashtags were to be used more along with her arguments, people would feel as if she is inviting them to debate and engage rather than just making a plain statement. Further, an increase in the number of tweets that are not activity-related would engage and inspire the followers more.
After I analyzed Fiorina’s Twitter account, I went on to see how Ricky Gervais, a comedian, uses Twitter and what the main differences are. The first thing you notice is of course the tone. Gervais uses informal language and often is funny and controversial. His posts are personal and less informing, different from Fiorina. Further, he tends to use more hashtags than Fiorina and as such his followers are more engaged. He also posts videos of himself as a way of engaging people more. I found his posts to be more attention grabbing than Fiorina’s. However, considering that he is a comedian rather than a politician who is a presidential candidate, he does not have to make sure all the time that his information is backed by data and is accurate; as such, the goal of his tweets is different. Another difference, is that you see less posts about his activities, which is predictable considering that he s not meeting his followers in person as Fiorina has to do during her campaign. Nonetheless, similar to Fiorina, Gervais asks for mobilization (animal rights) and writes in 1st person. Overall, I found his posts to be more engaging and inspiring than Fiorina's; but then again, one is a comedian and the other a presidential candidate.
After I analyzed Fiorina’s Twitter account, I went on to see how Ricky Gervais, a comedian, uses Twitter and what the main differences are. The first thing you notice is of course the tone. Gervais uses informal language and often is funny and controversial. His posts are personal and less informing, different from Fiorina. Further, he tends to use more hashtags than Fiorina and as such his followers are more engaged. He also posts videos of himself as a way of engaging people more. I found his posts to be more attention grabbing than Fiorina’s. However, considering that he is a comedian rather than a politician who is a presidential candidate, he does not have to make sure all the time that his information is backed by data and is accurate; as such, the goal of his tweets is different. Another difference, is that you see less posts about his activities, which is predictable considering that he s not meeting his followers in person as Fiorina has to do during her campaign. Nonetheless, similar to Fiorina, Gervais asks for mobilization (animal rights) and writes in 1st person. Overall, I found his posts to be more engaging and inspiring than Fiorina's; but then again, one is a comedian and the other a presidential candidate.
Sunday, September 27, 2015
Short memo on difference between politician and celebrity's Twitter account
I think that there are some differences between politician and celebrity's Twitter account.
In terms of politicians' account like Barack Obama (https://twitter.com/potus), most of all, they tend to mainly use word "We," "Our," while other private Twitter accounts more use "I," "he or she or they." I think this is because politicians often deal with policies that are related to "our" lives and they also want to show that they are with us.
Second, they use many statistics, I think they often mention very detailed policy, so they need to show that the policy that they propose is more scientific and trustful.
Third, their accounts are more formal. I feel that they are less humorous and more serious. I think this is because they need to set up their images more gracefully. I fully understand why they do that, but sometimes is it good for them to give us pleasure, as well?
On the contrary, many celebrities' accounts have a lot of gossips, while politicians do not. There are a lot of stories about fashion, humor, our episode that common people can be more interested in.
Second, sometime there are commercial promotion like Game of War. So I can feel this account is more informal and familiar.
Third, many people leave messages and twit more. So I think that this has more active communication with others and it is likely that people feel more comfortable in this accounts than politicians' one.
Any, I will discuss more at tomorrow's class!
In terms of politicians' account like Barack Obama (https://twitter.com/potus), most of all, they tend to mainly use word "We," "Our," while other private Twitter accounts more use "I," "he or she or they." I think this is because politicians often deal with policies that are related to "our" lives and they also want to show that they are with us.
Second, they use many statistics, I think they often mention very detailed policy, so they need to show that the policy that they propose is more scientific and trustful.
Third, their accounts are more formal. I feel that they are less humorous and more serious. I think this is because they need to set up their images more gracefully. I fully understand why they do that, but sometimes is it good for them to give us pleasure, as well?
On the contrary, many celebrities' accounts have a lot of gossips, while politicians do not. There are a lot of stories about fashion, humor, our episode that common people can be more interested in.
Second, sometime there are commercial promotion like Game of War. So I can feel this account is more informal and familiar.
Third, many people leave messages and twit more. So I think that this has more active communication with others and it is likely that people feel more comfortable in this accounts than politicians' one.
Any, I will discuss more at tomorrow's class!
Thursday, September 24, 2015
Facebook for organizations.
Facebook is the most
popular social media platform and it has around 1.5 billion accounts. To get a
leverage of its reach, businesses and organizations across the world are using Facebook
for extending their reach.
To create a presence for an
organization, one need to use Facebook Pages, which are essentially profiles
geared towards companies and other organizations or services. To create a Page
one can sign into his personal Facebook account and then go to
facebook.com/pages and create the page.
There are many features
that are available for organizational pages that are not available for regular
Facebook contact pages, but the biggest difference between the facebook page
and a personal facebook profile is that on facebook page “Page Insights” are
available after
at least 30 people like the Page. Insights provide information about Page's
performance. One can
find demographic
data about his audience, and see how people are discovering and
responding to various posts.
One
can use Page Insights
to understand how people are engaging with his Page. With Page Insights, one
can:
- View metrics about Page's performance
- Learn which posts have the most engagement
- See data about when one’s audience is on Facebook
For example, one can look at
each of the posts and see which ones have the most likes, comments and shares
and the least negative feedback. One can use this information to create more of
the types of posts that his audience is interested in seeing. One can also
learn about when his audience is on Facebook and publish posts when he is likely
to reach more people.
The other major difference is
that more than one person can manage a Facebook Page, and one
can assign different roles to different persons :-
-Admin
Can manage all
aspects of the Page including sending messages and publishing as the Page,
creating ads, seeing which admin created a post or comment, viewing insights
and assigning Page roles.
-Editor
Can edit the
Page, send messages and publish as the Page, create ads, see which admin
created a post or comment, and view insights.
-Moderator
Can respond to
and delete comments on the Page, send messages as the Page, see which admin
created a post or comment, create ads, and view insights.
-Advertiser
Can see which
admin created a post or comment, create ads and view insights.
-Analyst
Can see which
admin created a post or comment and view insights.
Once the Facebook Page is customized,
it can be promoted by linking to it on personal account’s wall so that it will
appear in one’s friends’ newsfeeds. One can encourage friends and others to
visit the page and to click the Like button and become Fans of the Page. Any
updates or announcements one makes on the Page will appear in the newsfeeds of
all the Fans.
Connecting Your Social Media Strategy to Your Organizational Mission: The Marie Jackson Case
Photo credit to EatChicChicago
Brief Background
Renfield Farms was hurt by bad press caused by a viral video of cows jammed in to pens and beaten with pipes. This led to a boycott of Renfield Farms products by Society for Prevention of Cruelty to Animals. Consumers felt the company did not respond quickly enough. Renfield Farms Community Relations Director, Margaret Sparks, was shocked by video and slow to learn about it. This incident highlighted the lack of a social media presence for the company.
It was then that Renfield brought in its first outside CEO, Marie Jackson. Her previous experience involved brands, marketing, integrated marketing communications. She was known for developing strong relationships with trade partners, and was an early adopter of social media marketing. She was also known for her exuberance and brilliant marketing strategies, and her passion for products, energy, and vision.
Communications Plan/Goals
- Win back consumers - Recapture and nurture relationships of passionate consumers through multiple networks, harnessing the power of social media and other digital platforms.
- Keep things fresh - Reestablish continuous product-development process. Capture and leverage customer insight to guide R&D and reduce time to market for new products through internal cooperation.
- Optimize our resources - Leverage our cost structure and allocate our resource more effectively.
To implement her plan, Jackson developed a communications plan that incorporated the use of social media.
For internal stakeholders such as employees, she communicated by:
- Creating an internal blog
- Podcast
- Online media platforms such as screensavers on all computers
With external stakeholders, such as customers, she communicated by:
- Redesigned the company website and a Facebook page
- Introduced a Twitter presence with a character named Farmer Renfield
- Created a corporate department for monitoring and analysis
New Product Launch
- A breakfast challenge and snack challenge on social media sites to find fast, fun serving ideas for Hale Refresh
- An app that let consumers frag different toppings to find the right combination of nutrients based on daily activities
- A new company blog that shared ideas for easy, portable, healthy breakfast and snack ideas for school-aged kids
- Celebrity posted Instagram photos of her favorite yogurt smoothie
This was a huge success. The internal and external strategies supported the company vision that “collaboration is at the heart of all our activities.”
Lessons Learned
- Develop the organization’s mission and communications strategy
- Select social media tools that support the company’s mission
- User friendly tools should be incorporated
- Collect metrics from social media channels to understand target market
Graphic by Ben Bond
Sunday, September 20, 2015
Graham Bell Call to Facetime call
Communication is an important
tool for the development of any society. Before telephone was invented,
communication was mainly through post/telegram. Graham Bell made life easier
with his invention of telephone. Now people could connect and communicate
immediately. It gave a boost to the business across countries and of course, to
the human relations. Telephone Calls carry ordinary voice transmission using a
telephone. There were lots of developments in voice transmission technology. The
satellites made international calls more accessible and cheaper. However, since my
childhood, I always wanted to see the person to whom I was talking over phone.
Internet and mobiles made this possible.
Video telephony allowed
transmission of audio video signals by users at different locations for
communication in real time. This technology uses Voice over Internet Protocol
(VoIP). Earlier VoIP allowed calls to be made through a PC. A PC/Laptop with
webcam was required for video telephony. That was a new era in communication.
Now we could talk and see in real time, irrespective of distances, provided we
are connected with internet. With this
technology made available on mobiles through service providers such as skype or
Apple (Facetime), the communication system has attained new heights. Now with a
phone and a Wifi connection, the whole world seems to be connected like never before. This has
reduced the distances from kilometers to centimeters.
I am using Apple's mobile app Facetime. I personally feel Facetime to be
a part of my life. My siblings and relatives are mostly in India and in
Australia. But I don’t feel the distance now. Talking over Facetime and seeing
them in real time make me feel as if they are with me. It gives me a lot of
emotional satisfaction. I am sure others
would also be feeling the same. Moreover, it is also the cheapest and the most
accessible means of communication. On the way from India to any country, while
hopping at the airports, this was mostly the only means of communication.
These mobile app are also very user friendly and even kids use it. These are also widely used for learning.
I consider this no
less than a revolution.
Six degrees of separation - the movie
Just watched the movie " Six degrees of separation". What a fantastic movie, both interesting and enlightening. Experimenting with the urban myth that everyone on the planet is connected to the other in just a few steps and proving that its not just a myth but a science, namely network science, is an eye opener. Kevin Becan six degree connection is quite interesting. The best part of movie is the theory of hubs, through which the network expands and how this theory is equally important in the field of medicine, to know about the spread of diseases. Really, network science is the foundation of the 21st century.
Thanks Prof Ines Mergel for suggesting to watch this movie.
Thanks Prof Ines Mergel for suggesting to watch this movie.
Thursday, September 17, 2015
Digital radios in natural disasters
Chile was shaken by 8.4-magnitude earthquake last
night. This is my fourth week in Syracuse and I still can’t feel calm. I love
the city, its people and of course the university but since I arrived here that
I haven’t take a breath. It was 6:54 pm yesterday when I arrived home.
Immediately I started to receive a lot of WhatsApp messages from my family and
friends in Chile. A major earthquake affected from the north to the south of my
country.
The US Pacific Tsunami Warning Center immediately extended a Tsunami Alert to Ecuador, Peru, Hawaii and of course Chile. Waves of almost 5 meters high hit all the north coast of my country and people from the south are still waiting the tsunami to come. It is the first time I'm away from home when a natural disaster occurs there. We are used to living under constant threat of climatic phenomena of proportions every 4 or 5 months. Chile is characterized for having a lot of earthquakes, landslides, volcanic eruptions and frequent natural disasters. So the first thing I decided to do was connect to the Internet and listen to digital radio national online.
A great advantage that we have today thanks to the advancement of technology: constant updates of the major world events in real time. It is in times of crisis that makes it even more necessary to have such services through Internet. I was worried about my family and friends. I did not know where they were, if the earth was still moving and if the authorities had said something about it. The apartment where I am living now had not even traditional radio to listen to local radio frequencies but if I had my cell, where I could connect to Chilean digital radios and hear the latest news until 2am. It was a relief.
What happened made me think about the benefits of living in a digital age. Without Internet I would not have been able to hear from my relatives nor of the situation of crisis affecting my country. Internet has changed many aspects of our daily lives, our consumption habits and the way we relate to the environment.
The US Pacific Tsunami Warning Center immediately extended a Tsunami Alert to Ecuador, Peru, Hawaii and of course Chile. Waves of almost 5 meters high hit all the north coast of my country and people from the south are still waiting the tsunami to come. It is the first time I'm away from home when a natural disaster occurs there. We are used to living under constant threat of climatic phenomena of proportions every 4 or 5 months. Chile is characterized for having a lot of earthquakes, landslides, volcanic eruptions and frequent natural disasters. So the first thing I decided to do was connect to the Internet and listen to digital radio national online.
A great advantage that we have today thanks to the advancement of technology: constant updates of the major world events in real time. It is in times of crisis that makes it even more necessary to have such services through Internet. I was worried about my family and friends. I did not know where they were, if the earth was still moving and if the authorities had said something about it. The apartment where I am living now had not even traditional radio to listen to local radio frequencies but if I had my cell, where I could connect to Chilean digital radios and hear the latest news until 2am. It was a relief.
What happened made me think about the benefits of living in a digital age. Without Internet I would not have been able to hear from my relatives nor of the situation of crisis affecting my country. Internet has changed many aspects of our daily lives, our consumption habits and the way we relate to the environment.
Wednesday, September 16, 2015
It is important to have a responsive social media policy
The University of Texas at Austin just fired their Athletics Director this week. Steve Patterson had only been on the job for 22 months, but had become increasingly unpopular for a variety of reasons, namely his cool, business-like demeanor and hefty increases in ticket prices. In addition, he forced out longtime Sports Information Director John Bianco, among other staffers.
In reading one particular article on HookEm.com, the below quote struck me as being relevant to our course.
Eventually, public perception so turned against Patterson, he was getting blamed for things he didn’t even do.
An Internet-based report indicated Patterson was charging Texas Tech band members for tickets to the game. Two days later — eons in the social media world — UT officials released a statement saying that wasn’t true.
As discussed in class earlier this week, the social media world has quickened the pace at which people expect information. Two days to release a relatively short policy statement is entirely too long. While this was not the straw that broke the proverbial camel's back, it certainly added some weighted hay. A social media policy allowing for a quick response could have ended the rumors quickly and taken a little of the heat off of Patterson. A policy allowing a quick response does not preclude a fuller response at a later time. The policy statement could have still been issued on its time schedule, but having a faster social media response could have prevented the rumors from building and swirling in the Twitterverse, media reports, and fan message boards. Unfortunately for Patterson, the response was too little too late.
Monday, September 14, 2015
Difference between the Internet and the Web
It is common practice to use the words "Internet"
and "Web" interchangeably. It is common in daily conversation to
abbreviate Internet and World Wide Web as the "Net" and the
"Web", and then swap the words interchangeably. This usage is
technically incorrect.
The Internet is named for "interconnection of computer
networks".It is a massive hardware combination of millions of personal,
business, and governmental computers, all connected like roads and highways.
The Internet started in the 1960's under the original name "ARPAnet".
ARPAnet was originally an experiment in how the US military could maintain
communications in case of a possible nuclear strike. With time, ARPAnet became
a civilian experiment, connecting university mainframe computers for academic
purposes. As personal computers became more mainstream in the 1980's and
1990's, the Internet grew exponentially as more users plugged their computers
into the massive network. Today, the Internet has grown into a public spiderweb
of millions of personal, government, and commercial computers, all connected by
cables and by wireless signals.
No single person owns the Internet. No single government has
authority over its operations. Some technical rules and hardware/software
standards enforce how people plug into the Internet, but for the most part, the
Internet is a free and open broadcast medium of hardware networking.
The Web Is a Big Collection of HTML Pages on the Internet.
The World Wide Web, or "Web" for short, is a
massive collection of digital pages: that large software subset of the Internet
dedicated to broadcasting content in the form of HTML pages. The Web is viewed
by using free software called web browsers. Born in 1989, the Web is based on hypertext
transfer protocol, the language which allows you and me to "jump"
(hyperlink) to any other public web page. There are over 65 billion public web
pages on the Web today.
Another way to think about it is to say the Internet is
composed of the machines, hardware and data; and the World Wide Web is what
brings this technology to life.
Impact of E-Banking on Traditional Banking Services
The Internet has revolutionized
communications, to the extent that it is now our preferred medium of everyday
communication and even more. In almost everything we do, we use the Internet.
Ordering a pizza, buying a mobile or a book, sharing a thought or picture with friends.
The Internet itself has been evolving.
In its early days—it was a static network designed to shuttle a small freight
of bytes or a short message between two terminals; it was a repository of
information where content was published and maintained only by expert coders.
Today, however, immense quantities of information are uploaded and downloaded.
The
impact of internet over social media and many other applications is already
there on this blog, I would like to mention the reforms it has carried over the
banking services.
In
the pre-web era, banking services were tied down to a particular bank branch
which was for most of the people nearest branch to their home or workplace.
Before traveling, one had to see the bank schedules, manage time off their
schedules and withdraw and carry the money. For any longer duration one had to
get some travelers check, arrive at destination and deposit. All this procedure
is still very much applicable to the person who would not use ATM cards or
internet banking.
With
the internet banking, the delivery of banking services have transformed so much
that, sitting in USA, I am operating my bank accounts in India, paying my
utility bills, transferring money to anywhere in world. I need not worry about
bank schedules as I can withdraw money any time as long as I have money in my
account, or better still I can pay with my credit card.
On
last weekend I traveled to Montreal for two days, and believe me I driven
around there, had dinner, visited places,
paid parking charges, stayed in Hotel, got gas for vehicle, shopping and what
not, without even touching any Canadian currency.
The
ease and convenience the electronic payments and internet banking has provided
to the consumers is immense. Because of Internet the world of banking as become
almost seamless and omnipresent without any geographical boundaries and I find
it difficult to visualize my may dealing the banks in pre-web era.
Wikipedia: Before and After
Creating an electronic encyclopedia does not seem to be an odd idea and a difficult job though it had been deemed somehow revolutionary in the past. Just transfer classical piece into a CD/DVD and then wait for people to buy and use it in their computers instead of reading paperback copies. You can go one step further and publish all the content online then wait for people to visit your website and read it online. If you have to sell it don't wait for people to come, advertise your product too. This had been typical reaction of content and service providers throughout first stages of digital transformation. Although it brought about many new advantages, we may say that the only change generated with this shift, in essence, was media through which people get access to same encyclopedia content. In other words, content producers, content providers and users were all the same people.
Peculiar, hard and challenging thing, however, was to change the mindset and push innovation on how an encyclopedia (content) could be created and accessed in alternative ways. This is what Wikipedia did: creating an encyclopedia (content) with the inclusion and participation of all who volunteer thanks also to web 2.0 tools and provide open access to it.
Wikipedia is one of my favorite web platforms. I call it as a platform because I it really is. It is an arena that everyone with moderate computer and web literacy skills and knowledge of any topic has an opportunity to take his/her part in developing cumulative knowledge there. I know it has its own deficiencies. There occurs vandalism; there is and there may be lack of enough knowledgeable volunteers for some topics/entries; there may be a problem with sustainability of content provision and even of platform itself; governance of the platform may be a complete headache, etc. I am sure it has and may have further shortages other than known ones, but it just is what it is. I mean, taking some unprecedented aspects into consideration it is different from classical encyclopedia in writing and offering. So, I think, rather than assessing and judging it by a thorough comparison and equalization with those pre-Internet and pre-Web era products, we may respect the mindset, conditions and even tools that paved the way for it and exploit it.
Read, write, discuss, manage, donate, ... : there is too much to do. Do whatever you like and enjoy your own encyclopedia...
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