Friday, April 24, 2015

Back to the Basics: Twitter

Twitter was the first thing that we discussed in our class and some organizations need to rethink their position when adding new accounts into the mix.

Currently there are about “6.5 million registered Twitter users who send nearly 58 million tweets per day

The article labeled these top 5 tips:

1. Choose a "handle" – Thinking of a handle that accurately describes the mission along with being easy to search so it brings users to the organization’s page and gives them the chance to follow.

2. Sign up for a Twitter account – Signing up for an account is as easy as entering your name, phone number and a password. Having multiple accounts is easy due to the accessibility of switching between handles. 

3. Write your profile – Having a strong profile that describes the mission of your organization in the 160 characters provided. Also, organizations can add their website to steer more traffic and raise awareness/donations. If the website is too long there plenty of free services to shorten the URL so it is more manageable for the profile. 

4. Choose and add a profile image – Adding the logo of your organization as your profile picture in order to add credibility to the Twitter handle as there are many accounts that are not real. 

5. Search, follow, and watch – It is important to search key words that best align with the organization to generate content and as well as to discover users that might be interested in what you do. 

Check out this article from the Huffington Post for more information.

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