Sunday, December 8, 2013

Blog # 4: Measuring your Twitter

Good day dear colleagues,

In this blog I want to share with you about the tools for measuring Twitter accounts.

In the class we learnt about TweetStats and about useful tool as Tweetdeck. Apart from them I would like to inform about tools related to Twitter such as Twitonomy, TweetReach and



The  Twitter-focused app, Twitonomy’s free version allows you to get a ton of detailed analytics about your Twitter accounts, with affordable premium options as well.

Twitonomy allows you to:

· Get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags...
· Browse, search, filter and get insights on the people you follow and those who follow you
· Backup/export tweets, retweets, mentions and reports to Excel & PDF in just one click
· Monitor your interactions with other Twitter users: mentions, retweets, favorites...
· Get and export Search Analytics on any keywords, #hashtags, URL or @users
· Get insights on and download any user's retweeted & favorited tweets
· Browse, search, filter, sort and batch add/remove people to your lists
· Monitor tweets from your favorite users, lists and keyword searches
· Find out easily those you follow but don't follow you back
· Download your followers and following lists to Excel
· Get the list of the followers you don't follow back
· Track clicks on the links in your tweets
· Track your follower growth over time

TweetReach is a Twitter-focused app that does exactly what it sounds like: helps you “measure your Twitter campaigns so you can demonstrate real results.” Search for a hashtag, a brand name, or a URL and get in-depth social analytics around what the “reach” is for your search term-useful in identifying how far your links are spreading, or how many times your company has been mentioned and by whom.

This free app offers a great way to manage your Twitter community effectively and build growth over time by targeting influencers and potential customers. On the website of you can find what kind of advantages it can give to its users:

· Identify valuable members categorizes people in 3 groups: Influencers, Supporters & Engaged Members. Judged by followers/following ratio, your engagement history, retweets & brand mentions.
· Prioritize your Twitter tasks
Quickly identify valuable people in your Twitter community that you were neglecting to engage because of all the noise in your stream.
· See who you should un/follow will suggest people for you to consider to follow and unfollow based on their influence, relevance, and engagement level.

Related useful recommendations how effectively to use the

10 Ways Strengthen Your Twitter Community with

How To Increase Your Twitter Engagement with and Buffer:

Blog #3, EMAZE: Attractive Presentations

EMAZE: Attractive Presentations

Hello dear classmates,

in this blog I would like to share about my experience in preparation of presentation. On November 20 me, Oleg and Muhammed Emin presented our social media strategy for the Moldovian Ministry of Transportation. After receiving your evaluation I noticed that many of you liked and were amazed by our presentation, the only one small weakness was the lack of light on presentation itself. Actually, there wasn't any problem with the light of presentation. There was a mistake that we didn't switched off the lights in the classroom so the presentation will be shown more brighter.
Anyway, all we know how to use well-known the PowerPoint tool and some of us know about Prezi. However, in the web there is also comparatively new tool for presentations called Emaze, here its website I prepared our presentation by using Emaze's template. 
The main advantages of an Emaze are: 1. ease in use, 2. creating in 2D and 3D formats like in our presentation. 3. storage online. 4. Emaze offers many attractive templates. 5. It allows group work and edit on presentation. 6. No need to carry and save the presentation on flash disks and so on.
Finally, if you wish to watch again our presentation you can see through this link:

Thank you.

All the best,

Wednesday, December 4, 2013

Blog #5 Using WeChat in Chinese Government

More and more Chinese government agents are using WeChat as a tool to communicate with the public and provide public service. In September 2013, there are already more than 3000 governments agents open their account on WeChat, including the Supreme Court, the State Council, etc.

Compared with Weibo, WeChat provide a better way for interaction between individual and government. Besides public posts, it also provides a way for “one-to-one” communication, which cares more about privacy, accuracy and efficiency. Thus, it can provide all kinds of services that related to personal information in time, such as the process of visa application, the account of social security, etc. It can also get more information from the public, such as clues for the police. Besides, it can combine payment system to provide services such as collecting water fee, traffic fine, etc. These services are not appropriate to be provided on Twitter or Weibo, but can work well on WeChat.  

One of the most successful examples of Chinese government agent using WeChat is Guangzhou Police Department. If you follow it, you can not only get the latest police reminders in words, pictures and audio, but can also deal with some real problems by WeChat. For example, if you have a small traffic accident (no people injured), you can just take pictures of the scene, send them to the WeChat account of Guangzhou Police Department, make an appointment to deal with this accident, and then you can leave without waiting for the police to come. With this service, Guangzhoug Police improve their speed to deal with small traffic accidents from 60 minutes to less than 25 minutes, which effectively solve the problem of accident caused traffic jam.  

With such potential to development, WeChat is now contained into the evaluation system of Chinese government online performance. It is an important step of Chinese government, and we are looking forward to its development.

Blog #4 WeChat – the Next Generation of Social Media in China

If you happen to see me speaking to my phone (not talking on the phone), don’t worry that graduate school is driving me crazy. I am just using the new social media app, WeChat. It is not popular in the US now, but I believe that if it keeps its high growth rate, we may have it for Tool Presentation in Social Media class next year.

According to the definition on Wikipedia, WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011, and now is going to international market with 15 languages. It’s something like a better WhatsApp, which provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. It also support social networking by having a platform called “Moment” which is similar with Instagram, and by location-based social plug-ins ("Shake", "Look Around", and "Drift Bottle") to chat with and connect with local and international WeChat users.


This will be a new social media power that cannot be ignored. In October 2013, WeChat have already had more than 600 million users, with more than 400 million users in China and more than 100 million users overseas. The number is amazing, for it is now close to the number of users of Twitter and Weibo (Chinese Twitter). If we define Twitter as a more “open” social media that people can express their idea to the public, WeChat will be a more “closed” social media that focus on information transferring between individuals or organizations. It is not a substitute to Twitter or Weibo, but a new way for individuals, private sectors or government to provide more targeted information and services.

More and more Chinese government agents are using WeChat as a tool to communicate with the public and provide public service, which I will tell more in my next post.

Crowdsourced constitution!

2008-2011 will be known in history as a period of great recession. Especially for the people of Iceland. After the severe economic recession thousands of people of Iceland started to be actively involved in the political (and financial) life of their country - first steps were made on November 15, 2008 when thousands of people of Iceland went to protest
Photo by:  Oliver Wilke

But protests were not the only signs of civil participation in the after-crisis Iceland. Iceland took government crowdsourcing to the next level when the people decided that they should use the collective wisdom to draft their constitution. Today Iceland has the worlds' first crowdsourced constitution.

The Facebook page for the initiative has over 6000 followers. Today it is not active, but just couple years ago the people of Iceland and the international community were witnessing  and participating in this historical event.

I would highly recommend to watch the TED talk of Gurdun Petursdottir - she describes the events of 2008-2011. Petursdottir was the chairman of constitution committee which had a task to gather information for a democratically chosen constitutional counsel. 

Facebook censorship and freedom of expression

 While the freedom of press in Turkey is  heavily  criticised, The new censorship comes from Facebook.

"Social media giant Facebook has waded into one of Europe longest-running conflicts after it banned pages belonging to Turkey's largest pro-Kurdish political party.
The main page of the Peace and Democracy Party (BDP) came down on Tuesday, October 29, following several warnings about posting content related to a Kurdish militia fighting in northern Syria and an interview with one of its deputies in which she spoke out for political autonomy of “Kurdistan.”

Facebook policy on censorship and the recognition of the Kurdish identity proved to be worse than that of Turkey,” the party said in a statement."

Tuesday, December 3, 2013

Blog #2: Some findings about Facebook, Twitter and Pinterest

Interesting findings about Facebook, Twitter & Pinterest

Nowadays, we have access to many online services and even sometimes we are not able to know about all of them well. For example, I explored within this course many new tools such as Pinterest, Storify, Reddit, Amazon Mechanical Turk and so on.
In this blog I would like to present some statistical data & interesting info about some of them.
According to Facebook’s reports (3rd quarter 2013):
·   Daily active users were 728 million on average for September 2013, an increase of 25% year-over-year.
·   Monthly active users were 1.19 billion as of September 30, 2013, an increase of 18% year-over-year.
However, eMarketer released an analysis of Facebook's audience, and it turns out more than 10% of Facebook's reported monthly users are not human. Over 100 million active Facebook users are pets, objects or brands. eMarketer found that only 889.3 million of those users were humans.
Twitter stats:
  • Twitter launch date: March 21, 2006
  • Total number of registered users: about 1 billion (9/16/2013)
  • Monthly active Twitter users: 231.7 million (10/17/2013)
  • Country with the most Twitter users: China, 35,5 million (5/1/2013)
  • Total number of Tweets sent: 300 billion (10/3/2013)
  • Daily active users: 100 million (10/3/2013)
  • Average number of tweets sent per day: 500 million.
  • Percentage of Twitter users accessing via mobile: 60% (12/18/2012)
Additionally I’ve putted an infographics Business guide how to use Twitter.

Pinterest stats:
  • About Pinterest you can find useful tips
  • There are 70 million users (7/10/2013) of Pinterest.
  • 80% of users Pinterest users are women.
  • About 500,000 accounts are belongs to business.
  • Percentage of total Pinterest pins are repins: 80%.
About some tips and advices of how to use Pinterest you can see here:
About all other social media you can find here:

Sunday, December 1, 2013

Crowdsourcing platform in India

Crowdsourcing and open innovation concept was one of the most interesting takeaways from this course. We seem to be using the concept in India also, but perhaps were not aware of the term and maybe we do not use an online platform such as "" 

The Indian Government used open innovation recently to design a distinct symbol for the Indian currency, though without such an online platform. An open contest invited ideas from the general public and almost 3000 entries were evaluated by a jury of experts to finally decide the new symbol. 

I have observed that our State Government is always looking for creative slogans for public service campaigns, particularly for community awareness on health and social welfare issues. There is hardly any innovative thinking on the part of our Government employees. We generally take the services of NGOs and non-profit sector to assist the Government in this task, but in some sectors, they also don't have the capacity. An open call inviting ideas would give a variety of options to the Government to choose from. 

For designing a city mobility plan for the State capital last year, our State Government hired a consultant and had to shell out a huge amount. But people were not satisfied with the quality of output. A good majority of city residents found the plan impractical and felt that they had not been consulted. 

A crowdsourcing platform encouraging open innovation would be a win-win situation for both the Government and the citizens. It would help to inject new ideas into the Government that otherwise need to be purchased from consultants. It would also help to improve participation and engagement of citizens directly in the decision making process. It would improve transparency and accountability and would make the citizens feel that their voice is heard.  There is a strong case to design a crowdsourcing platform for our State Government on the pattern of “” 

This is one idea I wish to implement immediately for use in my own department and dovetail it with funds for innovation. I would also give a proposal to our State government to conceive an online platform to be used by different departments of the State government.

Social media penetration in India through mobile phones

This course has motivated me to explore the possibility of using social media in my day-to-day engagement with the general public in my work environment in India after I get back. Thinking about using social media in Government in Indian conditions, one factor that worries me is the low access to internet, especially in rural areas. But deep penetration of mobile phones and designing of social media mobile apps hold good promise for India. 
According to Telecom Regulatory Authority of India, India’s coverage of wireless density is about 900 million, which is quite an achievement, whereas internet access is available only to about 120 million. Mobile phone penetration can be leveraged to connect to a large number of citizens in rural areas. Mobile phones have the unique advantage of being able to reach areas where the infrastructure required for Internet or wired phone services is not a viable option. Smartphone costs are falling rapidly with economies of scale, while the proliferation of 3G/4G services in India is likely to reduce connectivity costs. New Internet users are likely to be mobile-only subscribers using internet-enabled devices. It would be necessary to make applications or services compatible for users with a basic mobile device, in order to target the rural population who may not be able to afford advanced smartphones. India would be a "mobile first" country where social media would reach out to millions through mobile phones rather than computers.
Social media applications using mobile phone technology can also explore the scope of e-democracy and e-participation by engaging citizens in democratic decision-making through various modes of communication between citizens and the government. The Government can consult the citizens and even seek votes on public policy issues, asking people to post "likes" on Facebook pages and "retweets" on Twitter.
The future holds a good promise, but it is required to facilitate an enabling environment and conditions today are better than ever.