Saturday, April 4, 2015
SOCIAL MEDIA AND GOVERNMENT OF INDIA
Recently while learning social media in the class I found a Twitter account with the name of Government of India (@govofindia), however authority and authenticity of this account can’t be confirmed. During the course while learning various tools I explored the social media used by Government of India and how they are currently being used by them. I also explored the political system using social media as tool for engaging citizen. My experiments are :
Government is always responsible for educating citizen about new changes and policies. Earlier this aspect of information sharing was taken care by print or press media, however, growing popularity of social media inspired Government and its departments to adopt it. Indian citizens are now more curious and they want to stay in thick of things with changes and policies of Government. Understanding this changing trend, Governments has become responsive towards the issues of general public. This is certainly a big positive step followed by many Government departments. Social media really is becoming a great podium for educating people of India.
Indian postal department came up with the big breakthrough, when they created a Twitter account @PostOfficeIndia (account no more active) and started updating its achievement and historical landmarks and later on started responding to the queries of people through this account. That was just the beginning of Indian government sector presence in Social-media platforms.
During 2013 and 2014 Delhi Assembly elections, most of us know a new party came to existence with the name of “Aam Aadmi Party”. They went viral over various social media platform with their campaigns and it was surprising that, they formed Government in Delhi both the times.
There are some Government departments or services on the social media, which are doing a great job to get connected with people. Six such fusion of Government, its departments or political parties with social media networking, which I discovered during the course on social media and may set trend for other Government institutions to follow are:
4. State Bank of India