Recently while learning social media in the
class I found a Twitter account with the name of Government of India (@govofindia),
however authority and authenticity of this account can’t be confirmed. During
the course while learning various tools I explored the social media used by
Government of India and how they are currently being used by them. I also explored
the political system using social media as tool for engaging citizen. My
experiments are :
Government is always responsible for
educating citizen about new changes and policies. Earlier this aspect of
information sharing was taken care by print or press media, however, growing popularity of social
media inspired Government and its departments to adopt it. Indian citizens are
now more curious and they want to stay in thick of things with changes and
policies of Government. Understanding this changing trend, Governments has become
responsive towards the issues of general public. This is
certainly a big positive step followed by many Government departments. Social
media really is becoming a great podium for educating people of India.
Indian postal department came up with the
big breakthrough, when they created a Twitter account @PostOfficeIndia (account
no more active) and started updating its achievement and historical landmarks and later on started responding to the queries of people
through this account. That was just the beginning of Indian government sector
presence in Social-media platforms.
During 2013 and 2014 Delhi Assembly elections, most of us know a new party came to existence with the
name of “Aam Aadmi Party”. They went viral over various social
media platform with their campaigns and it was surprising that, they formed
Government in Delhi both the times.
There are some Government departments or services on the social
media, which are doing a great job to get connected with people. Six such fusion of Government, its
departments or political parties with social media networking, which I discovered during the course on social media and may set trend for other Government institutions to follow are:
1. Indian Public Diplomacy Division of
Ministry of External Affairs
@IndianDiplomacy,
This is an active Twitter account of Public Diplomacy Division of Ministry of External
Affairs. This
twitter profile is dedicated for providing updates from the Department in terms
of India’s relationship with any other countries. This page seems to be quite
popular, with 3535000 Followers.
2.
Planning Commission of India
Planning Commission of
India is maintaining Facebook page. Most of the posts are related to updates of
daily events of the commission. This Facebook page of Planning Commission testifies
the fact of citizen’s awareness for Government works. Recently, Planning
Commission of India has taken suggestions or ideas for countries 12th Five
year Plan for the period 2012-2017. Planning Commission also operates through
Twitter with @NITIAayog (handler) and this profile has 612000
followers now.
3. Delhi Traffic Police
@dtptraffic, This is a
great initiative by Delhi Traffic Police. This account has 283100 followers.
Delhi’s traffic is really congested and busy during all day long and especially
in office hours. This Twitter account regularly updates about the traffic
conditions of the Delhi region. It has turned out be a very helpful source of
information, as Delhi roads have of history of blockages due to work or
accidents. Control Room helpline number is also provided in the account, in
case you need help. Delhi traffic police also extended their social media
involvement by creating a Facebook page with a remarkable response.
4. State Bank of India
This Government owned
multinational banking service is biggest in India in terms of the net worth and
number of branches. The bank is managing a Facebook page, which is dedicated to
educate customers about new banking schemes and policies that State Bank of
India is launching from time to time. This is also a great initiative by
country’s largest banking network.
5. Aam Aadmi Party Initiative
This instance is not a
Government initiative; however, they used social media networks for reaching
out to the people during elections for their campaigns. This really was the
biggest such campaign ever witnessed in the history of India. Apart from the
party’s social media accounts and pages, key members of party also created
their personal accounts for campaigning. Aam Aadmi Party has formed the Delhi
Government after elections in December 2013 and 2014. There are many accounts
managed by Aam Aadmi Party and their members, few of them are mentioned below :
- Party’s twitter Handle @AamAadmiParty
- Party’s Facebook Page www.fb.com/AamAadmiParty
6. Mr Narendra Modi, Prime Minister Of India
Prime Minister Mr Narendra Modi is using social media platforms quite successfully for providing
information of his forthcoming policies and his day to day activity through
Facebook and Twitter. His activities on social media channels are not limited
to Facebook and Twitter. He has gone even an inch more than other politicians.
Details of Mr Narendra Modi’s social
media account:-
- Facebook – www.fb.com/narendramodi.
- Twitter – @narendramodi,
- YouTube – youtube.com/user/narendramodi.
- Google+ – Address for his Google+
account is +narendramodi
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