For the
second consecutive year, a study
conducted by the firm Llorente & Cuenca identified President Humala as the
most influential person in social media in Peru. This study, conducted last August,
presented the list of the most influential people online, including
politicians, journalists, celebrities, sportsman and women, CEOs, leaders of
opinion, among others.
The lists’
“top ten” lead by President Humala, also includes six journalists –five of them
hosting news TV shows, one of them mainly a blogger- two TV celebrities, and a Latin-Grammy
award winner.Interesting enough, besides President Humala, only three politicians appear on the lists’ “top 50”: Peruvian First Lady Nadine Heredia (#18 on the list), a very active and one of the most controversial politicians of the moment, and Susana Villarán (#41), the Mayor of Lima, Peru’s capital city.
This study considers
Twitter as the most influential social media tool in Peruvian cybersphere and
that takes into account the number of followers on Twitter, the number of
retweets, number of mentions, and influence measure based on automated
tools.
They say
comparisons are odious –especially if we have to consider major barriers such
as population, infrastructure gaps and connectivity rates - but they can be
helpful to analyze how Peruvian politicians are underperforming online. President Barack Obama has more than 37 million followers on Twitter, but here we are talking of a totally different scale. Nevertheless, comparing President Humala’s presence on Twitter (just taking into consideration number of followers) with his pairs in South America leads us to believe that social media has not become very popular among Peruvian politicians.
-
President Cristina Fernandez de Kirchner (Argentina): more than 2.3 million followers.
- President Juan Manuel Santos (Colombia): more than 2.1 million followers.
- President Dilma Rousseff (Brasil): more than 1.9 million followers, but not active since 2010.
- President Nicolás Maduro (Venezuela): more than 1.3 million followers. Former President Hugo Chavez, had more than 4.1 followers.
- President Rafael Correa (Ecuador): more than 1.2 million followers.
- President Sebastian Piñera (Chile): more than 1.1 million followers.
- President Ollanta Humala (Peru): 667,568 followers.
- President Horacio Cartes (Paraguay): more than 96,000 followers.
- President José Mujica (Uruguay) and Evo Morales (Bolivia) have no official twitter account.
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