While traditional photography and putting together a photo album usually requires a certain amount of time, Instagram provides its user a fast way to express themselves in pictures and videos and share these with the rest of the world through the app or even other social media platforms with just one click. Instead of collecting certain photos (e.g. vacation) in one photo album Instagram users can upload relevant pictures on their Instagram account and add not only a matching hashtag (e.g. #vacation2015) but also the relevant location.
Nowadays, Instagram is one of the most successful digital photo service. Kodak the photo company used to employ more than 140.000 people. In comparison, Instagram did not have more than 13 employees by the time it was acquired by facebook. Although traditional photography remains still important in society apps like Instagram has clearly gained a significant popularity and will keep on doing so in the future whereas traditional photography will become less common especially concerning the younger generations.