Facebook for organizations.

Facebook is the most popular social media platform and it has around 1.5 billion accounts. To get a leverage of its reach, businesses and organizations across the world are using Facebook for extending their reach.

To create a presence for an organization, one need to use Facebook Pages, which are essentially profiles geared towards companies and other organizations or services. To create a Page one can sign into his personal Facebook account and then go to facebook.com/pages and create the page.

There are many features that are available for organizational pages that are not available for regular Facebook contact pages, but the biggest difference between the facebook page and a personal facebook profile is that on facebook page “Page Insights” are available after at least 30 people like the Page. Insights provide information about Page's performance. One can find demographic data about his audience, and see how people are discovering and responding to various posts.

One can use Page Insights to understand how people are engaging with his Page. With Page Insights, one can:

• View metrics about Page's performance
• Learn which posts have the most engagement
• See data about when one’s audience is on Facebook

For example, one can look at each of the posts and see which ones have the most likes, comments and shares and the least negative feedback. One can use this information to create more of the types of posts that his audience is interested in seeing. One can also learn about when his audience is on Facebook and publish posts when he is likely to reach more people.

The other major difference is that more than one person can manage a Facebook Page, and one can assign different roles to different persons :-

-Admin

Can manage all aspects of the Page including sending messages and publishing as the Page, creating ads, seeing which admin created a post or comment, viewing insights and assigning Page roles.

-Editor

Can edit the Page, send messages and publish as the Page, create ads, see which admin created a post or comment, and view insights.

-Moderator

Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.

-Advertiser

Can see which admin created a post or comment, create ads and view insights.

-Analyst

Can see which admin created a post or comment and view insights.

Once the Facebook Page is customized, it can be promoted by linking to it on personal account’s wall so that it will appear in one’s friends’ newsfeeds. One can encourage friends and others to visit the page and to click the Like button and become Fans of the Page. Any updates or announcements one makes on the Page will appear in the newsfeeds of all the Fans.