It was very interesting to read the article "Barack
Obama: organizing for America 2.0", written by Laura Winig. Deep analysis
of 2008 presidential campaign was done impartial, unbiased and with
well-selected data.
The U.S. President
Richard Nixon, speaking at the National Security Council on budget spending, said: "one
dollar invested in information and propaganda, is more valuable than ten
dollars invested in the creation of weapons systems, because the latter is unlikely
to ever be used in an affair, while the information works hourly and everywhere".
Probably, by taking into consideration the words of R.Nixon and adapting it to
modern conditions, the Obama team brought the idea to a new level. They
invested $425 million, almost three times more than McCain did. Social media
became a main target of presidential campaign with which they intended to reach
out every potential voter through Internet. Two websites launched in one day:
My.BarackObama.com and BarackObama.com, became a catalyst for organizing and
mobilizing volunteers around the country. Visiting website you have
opportunities to join 20 different public groups. As a result, more than 2 million
people registered on these sites, formed 35,000 groups, posted 400,000 blog
posts.
I think that creation of a new
social network for candidate promotion was a genial idea. Another look at the
power of the Internet allowed to organize work with volunteers in new two-way communication. Modern people don't
want just to receive information, they want to communicate with candidates, to
share their ideas and participate in political life. Interaction through social
media created trust relationship between Obama and the voters that had never
existed before in other election campaigns. The people started to believe that
government could be more transparent, more accessible. As a conclusion, I can argue
that social media became a new power which can not be ignored by politicians
anymore.
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