So, the 10weeks are
up and I’ve evaluated my “performance” on Twitter during this time. The
verdict? I DON’T KNOW!!!
Sounds ridiculous, but I’m truly divided on
whether I’d wanna keep using Twitter in my personal time. Twitter is a tool,
but it’s also almost a lifestyle. It would take much more than just “following”
and “retweeting” to gain interest and get engaged, which is a VERY high “barrier
to entry” for someone like myself. Yet, there is a whole new dimension to
interaction and information with proper use of Twitter, and especially in today’s
context of rapid information—would I really be able to remain relevant when
left out of the “flow”?
Round 3: Twitter. (by a very slim margin I’d have to concede :P)
An excerpt from my
reflections on using Twitter:
“Therefore it follows
that I have come to value Twitter as a source for news from a more varied
and/or my specific interest areas, regardless from official sources or simply
chatter among related communities. More importantly, it is an important source
for networking and information about specific topics or personalities of
interest, where the latest buzz that matters can be directly gleaned off
others’ tweets and messages. Twitter would enable me to directly interact with
a stranger or even famous personality whom I would not ordinarily have the
opportunity to encounter in person, except we are now linked on twitter via
common industry, professional or recreational interest(s) and so on. Also,
although I was not able to “flex any twitter muscle” in the policy arena with
respect to @REACH_Singapore, I could imagine myself eventually expressing some
form of opinion via their twitter account. Therefore, if used properly, twitter
could be a legitimate means of having a voice with relevant public authorities
or private organizations.
It would still take more practice
though, for me to develop thinking or habits deft enough for more regular
tweeting as I overcome the inner hurdle of caution against being too
spontaneous and tweeting on every whim and fancy – sometimes with disastrous
effects if picked up and/or spread into twitterverse for the wrong reasons.
Having said that, I see true merit in using Twitter as a prime tool for
engaging members of the public for any organization in the marketplace, public
or private. With its burgeoning
popularity among internet users across the globe and increasing presence in the
media and among organizations, the potential reach of a successful social media
strategy that appropriately employs Twitter as a marketing tool for not one,
but effective two-way communications, is boundless. As a professional in the
market place, my avatar, twitter bio and links, the personalities I choose to
follow, interactions I have, connections I choose and content I tweet could
spell opportunities one way or the other.”
I guess using Twitter would be akin to
the process of evolution—either you adapt, or you jolly well be left behind.
Round 3: Twitter. (by a very slim margin I’d have to concede :P)
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