The concept of Governance has changed a lot after the formation of new
Government under the leadership of Prime Minister of India Mr. Narendra Modi.
Now a lot of Government departments are using social media for educating
citizens about implementation of new policies as well as changes in the earlier
policies. A large number of followers on Facebook and twitter accounts shows
the changing behavior of Indians. The smartphone users of about 500 million
population is very active, energetic and watching all the steps taken by
Government. The Ministry of External Affairs twitter account @IndianDiplomacy has more
than 453K followers. The national Institution for Transforming India (NITI)
Aayog which serves as a Think Tank of the Government, has a twitter handle
@NITIAayog with 680K followers. Indian Railways, popularly known as RailMinIndia
has also started using Social Media It has more than 500K followers on
its twitter handle and 460K comments on Facebook. The comments on Facebook
and tweets on twitter have been providing a lot of feedback to Indian Railways
for improving efficiency and effectiveness. At the same time, public is getting
a lot of operational information from Indian Railways, useful for their travel
plan.
The prime Minister of India,
Mr Narendra Modi has been using social media accounts of Facebook, twitter, You
Tube and Google+ for making aware about the initiatives taken to improve the
life of Indians like Swachh Bharat Abhiyan. He is also using social media to
make aware about achievements of Government, to educate the people about the
Government programs and to share his feelings about events and incidents taken
place in India and outside India. The followers count on these accounts is more
than 25 million in total.
This shows that Indian Government has now become more
responsive. The Government is getting the pulse of Indians through social media
in respect of government policies.
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