The
Political Power of the Social Media
The
emergence of social media has brought about many changes in our lives. It has
recently been used as a means of promoting more effectively in politics. Barack
Obama could win the 2008 US presidential election, by introducing a web
strategy that combines offline and SNS as widely known in the world. He went
closer to the voters to take advantage of the popular social media such as Facebook
and Twitter from the early campaign. At that time, social media has been used
as a tool for sharing information and gathering political opinions and social
networking is currently being continued in the White House website. US presidential
election showed social media can awaken the democratic potential in elections
and the fact that low levels of online activity was linked to political
participation offline was verified. Similarly, it was also confirmed that
social media can be a effective tool of political participation to make a young
generation participate in the politics. After that time, various social media
tools have been widely used as a means of promotion in Korean election. Most Koreans
use social media such as Facebook, Twitter and Blog. Particularly, Twitter is
used as the most effective political tool in Korea. Actually, Choi, Moon-sun,
the candidate for the governor of Gangwon-do was the biggest beneficiary of
social media in last local election. Some people are afraid that policies are
likely to be altered by populism and incorrect public opinion may be formed according
to the will of politicians. However, the social media developed Korean politics
and enabled the Public to have a strong political power.
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