The Prime Minister of
India, Shri Narendra Modi has hailed social media as a force for democracy and
good governance, which is echoed in all the central government policies for the
past one and a half years. The government has been using the power of social
media as a tool of empowerment and transparency.
To
take its flagship schemes like Swachh Bharat, Jan Dhan Yojna, Give it Up and
Beti Bachao, Beti Padhao to the last mile, the government has started an extensive
outreach program through inter-personal communication and social media.
Beyond
the bureaucratic red tape, the Prime Minister chose to kick-off the drive for
Swachh Bharat (Clean India) with a social media campaign in which he issued
challenges to a veritable list of who’s who, urging them to join the campaign.
Many of the PM’s followers on Twitter had eagerly taken the task with post
after post declaring support for the campaign with hashtags like #MyCleanIndia
and #MyIdeaofSwachhBharat.
For
the Beti Bachao, Beti Padhao (Save the
Daughter, Educate the Daughter) campaign, the PM launched a new social media stunt. During his
monthly radio address, he asked moms and dads throughout the nation to
tweet photos of themselves and their daughters. This #SelfieWithDaughter
campaign was a smash hit. Selfies
of parents with their daughters have flooded Twitter from all around the world.
(New York Times, June 29, 2015 –
nytlive.nytimes.com)
The government
also
leveraged social media to popularize the campaign of “Make in India” that encourages businesses to manufacture in India; Jan
Dhan Yojana campaign, a financial inclusion program and “Give it Up” campaign
that encourages volunteer giving up of subsidy on LPG campaign. All these
social media campaigns have been very popular.
With many new
initiatives taken by the Modi government, extensive use of social media for
promotion of citizen centric schemes and program is a welcome initiative.
(Source:
various articles on internet)
Midbrain Activation Hoax
ReplyDeleteMidbrain Activation Hoax
Midbrain Activation Hoax
Midbrain Activation Method download
Midbrain Activation Method download
Midbrain Activation Method download
Midbrain Activation Method download
Oh wow!!!! Such an informative post about
ReplyDeleteSearch Engine Marketing Company Islamabad