In the class we didn’t present the social media tool
Snapchat, so I thought it would be good to do a blog post on the app since it
is becoming very popular among politicians in the U.S. The app started as a way
for teenagers to communicate with their friends “privately” because the
pictures or 10-seconds videos automatically delete after you send them. This
feature has made the app very controversial, especially when a hacker was able
to enter Snapchat’s data and leaked many private pictures. The issue landed the
app in court because many of the pictures where child pornography.
However, Snapchat had changed a lot since this happened. The
app now has many “channels” that show content from different magazines and TV
channels. It also features exclusive daily stories that every user can see and
range from nation/city branding efforts to the presidential debates (below you
can see a video of the story posted for one of the debates) and NFL games. I
understand this is the feature that matters most to government agencies, as it
allows them to show content to more than 100 million daily active users.
More importantly, it is a trendy app for presidential
candidates in the U.S. The app allows for candidates to have a more
personalized communication with millennials. For example, Marco Rubio, Carly
Fiorina and Chris Christie are using it to communicate directly with their
followers. Snapchat is also being used by government agencies, such as the Utah Division of Emergency Management, which
use it to share better ways to be prepared for emergencies.
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