Use of Social Media Marketing in India

Use of Social Media Marketing in India

In recent year with extensive use of  smartphone in India, the social media marketing is growing at a very large scale. Indians are very active on different social networks and 88% of users share content on their social profiles and as well are increasingly spending time on various social networking sites. Most popular social media tool in India is Facebook. Twitter, youtube, Linkedin and Google+ are also being used in India. The survey made by Earnest and young¹ states that “Social media usage in India increased in leaps and bounds, as number of internet users in India reached 302 million users by December 2014 . India is a key market for social media giants — active social media users in India grew to around 106 million and India is among the top three countries in terms of number of people using Facebook (100m+ users), whereas Twitter is seeing an increased user base of over 33 million. The increased mobile web penetration is also seen as a key contributor to increased growth in active social media usage — 84% Facebook’s 100 million users in India access it from their mobile devices3 . 81% of the brands surveyed considered Facebook to be the most important platform, while almost 48% of surveyed brands think that Twitter is the second-most important platform to be on, closely followed by YouTube (43% surveyed brands considered it to be the third–most important channel). Businesses are also establishing their own YouTube channels while actively producing, curating and distributing video content for promotional material and showcasing new developments for the brand. Meanwhile, Vine, the latest entrant in social media platforms, concentrates on short six second video snippets that can be shared using Facebook or Twitter.” However, in 2015 Indian consumers have experienced maximum use of social media tool for introduction of new product. The Digital Advertising has also been witnessing a steady growth. The online advertising market in India is around $500 millions. The e-retail stores like Flipkart, Amazon, Myntra has embraced the local market. Their business has grown up to $20-24 billion by 2015. They have included the buy button in social networks such as Twitter & Facebook.

1.       http://www.ey.com/Publication/vwLUAssets/EY-social-media-marketing-india-trends-study-2014/$FILE/EY-social-media-marketing-india-trends-study-2014.pdf