Use of Social Media Marketing in India
In recent year with extensive use of smartphone in India, the social media
marketing is growing at a very large scale. Indians are very active on
different social networks and 88% of users share content on their social
profiles and as well are increasingly spending time on various social
networking sites. Most popular social media tool in India is Facebook. Twitter,
youtube, Linkedin and Google+ are also being used in India. The survey made by Earnest
and young1 states that “Social media usage in India increased in
leaps and bounds, as number of internet users in India reached 302 million
users by December 2014 . India is a key market for social media giants — active
social media users in India grew to around 106 million and India is among the
top three countries in terms of number of people using Facebook (100m+ users),
whereas Twitter is seeing an increased user base of over 33 million. The
increased mobile web penetration is also seen as a key contributor to increased
growth in active social media usage — 84% Facebook’s 100 million users in India
access it from their mobile devices3 . 81% of the brands surveyed considered
Facebook to be the most important platform, while almost 48% of surveyed brands
think that Twitter is the second-most important platform to be on, closely
followed by YouTube (43% surveyed brands considered it to be the third–most
important channel). Businesses are also establishing their own YouTube channels
while actively producing, curating and distributing video content for
promotional material and showcasing new developments for the brand. Meanwhile,
Vine, the latest entrant in social media platforms, concentrates on short six
second video snippets that can be shared using Facebook or Twitter.” However,
in 2015 Indian consumers have experienced maximum use of social media tool for introduction
of new product. The Digital Advertising has also been witnessing a steady
growth. The online advertising market in India is around $500 millions. The
e-retail stores like Flipkart, Amazon, Myntra has embraced the local market.
Their business has grown up to $20-24 billion by 2015. They have included the
buy button in social networks such as Twitter & Facebook.
Social media marketing has gained lot of importance in past few years and is nowadays a need of the hour thing for most of the companies. Not only it has better reach but you are also able to analysis and measure your market reach as well with the help of this. There various companies in India which provides great social media marketing platforms for example Gozoop, which has not only gained many awards in the past year but also is on the list of best places to work for list.
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