This is a course blog for the classes on digital government and social media in the public sector" class taught by Professor Ines Mergel at the Maxwell School of Citizenship and Public Affairs, Syracuse University. The blog posts include comments and ideas from MPA, MAIR and EMPA students studying the use of new technologies in the public sector.
Sunday, October 25, 2015
Social bakers.com: Social Media Statistics
Happened to visit this site today, found it very
interesting and useful, so thought it worthwhile to share with friends. The site basically acts as a social media analytics and publishing engine
that provides social media management services and deep data analytics for
thousands of brands (e.g. figures or celebrities ) that are being marketed onFacebook,Twitter,Google+,LinkedIn,YouTube,Instagram, andVK.
By doing so, it helps companies/ individuals monitor and optimize the
effectiveness of their social media campaigns, benchmark against competitors
and industry standards, and track the right social media Key Performance Indicators
(KPIs) in order to improve their marketing success and efficiency.
Key Performance Indicators may cover following aspects:-
Number of mentions
Forward to a friend
Social media sharing
Like or rate something
Contributors and active contributors
Traffic from social networking sites
Time spent on site
Share of conversation vs competitors
Sentiment positive, neutral or negative
Social bakers offers one
of the world’s largest social marketing & analytics suites mainly
Analytics:- for competitive insights and benchmarking
Listening: which helps brands follow the conversations happening around
with over 2,700 clients
in 100 countries - including half of the Global Fortune 500.
In addition to offering one of the largest databases
of free social media statistics and insights in the world, it also provides
user-friendly social media solutions that allow brands to measure, compare, and
optimize their social campaigns with competitive intelligence that is second to
none. With the only analytics platform that provides
global industry benchmarking and local categorization in social media,
Socialbakers is the most versatile, complete service of its kind. Facebook has
awarded Socialbakers 3 Preferred Marketing Developer badges in recognition of
Since 2008, Socialbakers has grown from a small
office in Pilsen, Czech Republic, to a global entity with nearly 400 employees
of 32 nationalities, working in 14 offices across the globe.