Social bakers.com: Social Media Statistics

Happened to visit this site today, found it very interesting and useful, so thought it worthwhile to share with friends. The site basically acts as a social media analytics and publishing engine that provides social media management services and deep data analytics for thousands of brands (e.g. figures or celebrities ) that are being marketed on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, and VK. 

By doing so, it helps companies/ individuals monitor and optimize the effectiveness of their social media campaigns, benchmark against competitors and industry standards, and track the right social media Key Performance Indicators (KPIs) in order to improve their marketing success and efficiency.

Key Performance Indicators may cover following aspects:-

Distribution

• Followers
• Fans
• Number of mentions
• Reach
• Social bookmarks 
• Inbound links
• Blog subscribers

Interaction

• Retweets
• Forward to a friend
• Social media sharing
• Comments
• Like or rate something
• Reviews
• Contributors and active contributors
• Pageviews
• Unique visitors
• Traffic from social networking sites
• Time spent on site
• Response time

Influence 

• Share of conversation vs competitors
• Satisfaction
• Sentiment positive, neutral or negative

Internal

• Blog posts
• E-books
• Presentations
• Videos
• Facebook updates

Social bakers offers one of the world’s largest social marketing & analytics suites mainly

Analytics:- for competitive insights and benchmarking

Builder:- an enterprise publishing tool

Ads: which optimizes and manages ads on Facebook and Twitter

Listening: which helps brands follow the conversations happening around their brand

 with over 2,700 clients in 100 countries - including half of the Global Fortune 500.

In addition to offering one of the largest databases of free social media statistics and insights in the world, it also provides user-friendly social media solutions that allow brands to measure, compare, and optimize their social campaigns with competitive intelligence that is second to none. With the only analytics platform that provides global industry benchmarking and local categorization in social media, Socialbakers is the most versatile, complete service of its kind. Facebook has awarded Socialbakers 3 Preferred Marketing Developer badges in recognition of its capabilities.

Since 2008, Socialbakers has grown from a small office in Pilsen, Czech Republic, to a global entity with nearly 400 employees of 32 nationalities, working in 14 offices across the globe.