When a common goal
turns into a controversy in Social Media
Two organizations seek to improve women´s
health and to protect their rights in the United States. Both create campaigns
and raise funds each year to advance breast cancer research and to maintain and
increase the supply of reproductive health services at their centers. The aim
of these groups is to provide health and sexual education to all women in a vulnerable
social situation.
These organizations are Planned Parenthood and
Komen.
So, why if they were like “sisters” the latter
decided to defund the first one? Why this decision turned into a huge national
controversy in 2012? How did the two organizations manage the conflict and
which was the social media tactics that they implemented to defend themselves?
On the other hand… why the abortion debate has became
again a hot topic in the United States in the middle of the presidential race? Planned
Parenthood is nowadays being target of criticism because of their abortion
services and several investigations are questioning the organization.
We invite you to read and discuss tomorrow Planned
Parenthood Case in order to answer all these questions.
Pradeep
Kumar Upadhyay
Yong
Choon Kim
Catalina
Lara S.M.
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