"My Time for Change": a fitness
virtual community
“This group is meant to provide
support, encouragement, and motivation to help YOU achieve YOUR health and
fitness goals! Welcome to the group! It's time for Change”.
This is how the Facebook group
“My Time for Change” defines the aim of this virtual community. It was created
in 2013 by Alida Steele, a canadian young mother with 2 daughters and the third
one on the way. When her younger daughter was only 2 months old their lives
changed dramatically. Alida’s husband moved away to begin a new work and she
became a mess emotionally and physically. She tried a lot of things to feel
better but nothing worked. So one day she decided to do something radically
different. She started working out every day by watching Training DVDs at home,
and her husband did the same thing while he was away. They shared their
photographs and gave each other mutual encouragement. It was a long journey for
them. It took almost 3 years to reunite.
Based on her story, Alida
realized that what she did could help a lot of people that are trying to feel
better emotionally and physically. Alida noticed that by working out at home (following
sports routines on TV) and modifying eating habits her life could change in a
very positive way. She felt stronger, determined and happier. So she created a
blog and several accounts in social media tools, such as Facebook, Twitter and
Pinterest. She was convinced that by sharing her personal story she could
inspire others to change. Her Facebook group is the most famous of all. It has
near 750 members and a lot of people contribute daily by posting pictures and
videos of their progress. The goal is to engage people from all over the world
that are seeking for their own “Time for Change” to come. This virtual
community gathers men and women with the same concerns and interests in several
online platforms in order to daily strengthen the main purpose of the group,
which is to “achieve change”. All of them agree that following workout routines
on TV and changing their diets is the best way to obtain positive results.
Members of these online platforms
can share their stories too. In Alida’s blog there is a place for posting testimonials
and successful stories that might help others. She created labels as well to
identify the topic of discussion, such as “Diet”, “Motivation” and “Nutrition”.
Everyone is welcome and invited to collaborate. However, the Facebook Group is
a private place to share posts. Only the administrator (Alida) can add people
based on their perceived interest in being part of this “family”. This
restriction seeks to avoid having people that don’t want to contribute to the
main purpose of the group.
I think that Alida’s initiative
can be described as a virtual community because of its highly interactive
nature; it is a wide space where people have the opportunity to express
themselves because of the various social networking accounts. And all of them
are based on content created by the users. In this sense, Alida provides the
channels and the members feed them with photos, videos and text, so everybody
can feel that their contributions are real and they have impact on other people’s
lives. The feedback is important; the interactions between the members of these
social media tools strengthen the main purpose of the community itself, which
is to help others. The activity within these platforms is constant regardless
of time or space. All in all, virtual communities are formed by a group of
users interested in the same topic and allow socialization with different kinds
of people based on collaboration and mutual respect.
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