General Election 2014 of India was the first general
election in which social media used widely in India. Present Prime Minister,
Mr. Narendra Modi used social media very well particularly Facebook and
Twitter. In his entire campaign social media has played very vital role and
change the outlook of Indian politics. Earlier political parties thought that
social media tools are wastage of time. Now senior politicians are using social
media platform more than the younger leaders. Mr. Modi has been able to
communicate more audience through social media even in small towns and his
tweets became taking point among the people. Social networking giant Facebook said “29 million people in India have
made 227 million interactions through posts, comments, shares, and likes about
the elections from the day they were announced.”
Mr. Modi rank second after the US President Barack
Obama in number of fan followers. At present his Facebook fan followers are 27
million and twitter follower base is 11 million. Use of the social media in
India cannot be compared with US where more than 70 per cent of the adult
population uses social media. In India out of 814 million registered voters,
only 103 million voters uses social media, which is miniscule compared to
India’s 1.3 billion population. However, it is important to mention here that
social media has a great impact on the Indian voters. A study conducted by the
Mobile Association of India (IAMAI) suggests that it not only influence the
voter turnout but also sways the results 3-4 per cent. Main national parties
are now gradually started using social media. Amongst the political parties BJP
has highest number of the Facebook followers and it is 7.3 million only. Mr.
Modi met Facebook chief Mark Zuckerberg in October 2014 to assist India to brig
the gap in digital divide. He also asked to find the ways how social media can
play a positive rile in reducing the terrorism. Now a days terrorist
organisation around the world are using social media platform to recruit young
terrorist. Do you have any idea how social media can paly a positive role in
reducing in terrorism?
Neeraj Srivastava
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