This is a course blog for the classes on digital government and social media in the public sector" class taught by Professor Ines Mergel at the Maxwell School of Citizenship and Public Affairs, Syracuse University. The blog posts include comments and ideas from MPA, MAIR and EMPA students studying the use of new technologies in the public sector.
Sunday, February 22, 2015
CERTAIN FACTS OF DIGITAL MEDIA AND SOCIAL MEDIA
Digital Advertising has also been witnessing a steady growth. The online advertising market in India to touch Rs 2,938 Crore.
e-commerce in india is expected to reach $24 billion (Rs 1,07,800 crores) by the year 2015, which explains the emphasis on E-retail stores like Flipkart and Myntra etc. and the inclusion of buy button in social networks such as Twitter & Facebook
Facebook is the most browsed social network on social media with a large base of 100 Million users, clearly it is not fading away anytime soon in India. More than 80% of those users access Facebook via their mobile phone.
Total Twitter users in India are 33 Million and from this base 76% of users access it via their mobile phone.
LinkedIn has 26 Million India users, of the total 300+ Million users.
Of the total chunk of 70 Million total users in Pinterest, 5.5 Million comprise from India.
Instagram the usage is more dominated by men in comparison to women; ratio being 75/25. It shows only 1/4th of the women population in India are on Instagram, looks like selfies are more appreciated by men than women!
The most shared type of videos is film or movie trailers.