Sunday, February 22, 2015




CERTAIN FACTS OF DIGITAL MEDIA AND SOCIAL MEDIA

  • Digital Advertising has also been witnessing a steady growth. The online advertising market in India to touch Rs 2,938 Crore.
  • e-commerce in india is expected to reach $24 billion (Rs 1,07,800 crores) by the year 2015, which explains the emphasis on E-retail stores like Flipkart and Myntra etc. and the inclusion of buy button in social networks such as Twitter & Facebook 
  • Facebook is the most browsed social network on social media with a large base of 100 Million users, clearly it is not fading away anytime soon in India. More than 80% of those users access Facebook via their mobile phone.
  • Total Twitter users in India are 33 Million and from this base 76% of users access it via their mobile phone.
  • LinkedIn has 26 Million India users, of the total 300+ Million users.
  • Of the total chunk of 70 Million total users in Pinterest, 5.5 Million comprise from India.
  • Instagram the usage is more dominated by men in comparison to women; ratio being 75/25. It shows only 1/4th of the women population in India are on Instagram, looks like selfies are more appreciated by men than women!
  • The most shared type of videos is film or movie trailers.

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