First, the issue of content. I read something several weeks ago that suggested the following breakdown for individual Twitter users:
- 1/3 original content or reaction to news or information, reflecting your professional interests
- 1/3 retweets of information or news that your followers are likely to appreciate
- 1/3 personal, non-sequitur content (for example - what you are doing, where you are, random thoughts or statements) which provides insight into you as a person
Now, the question of quantity. In my limited experience, I would have to say that I find the sweet spot to be somewhere between 5-10 tweets per day per follow. Assuming 16 waking hours in a day, that means tweeting in 1.5 to 3 hour intervals. In reality, the window is much smaller than that, so the key would seem to be spacing out tweets rather than sending them in blocks. The reality is that I'm a mother and full-time student which is overwhelming enough without replicating the experience online (Yes, @MomsRising, I'm looking at you. Love the mission, loathe the tidal wave of content). Dear colleagues, what is your Twitter threshold?