LARNING FROM THE PETA (People for the Ethical treatment to Animals) CASE
This
weak our professor has sent us an excellent case of use of social media tool.
This case has many learning points in the context of contribution of global
civil society and in the context of social media policy of the organization.
This
blog has a specific purpose of discussing the social media policy. So, I am not
touching the context of contribution of global civil society in shaping the
public opinion.
The
spread of message through social media and web-net technology is amazing and
this case provides enough evidences for that.
For
the specific purpose of discussing the policy from this case, I would like to
highlight certain learning points for all types of organizations. The points
are follows.
- Vulnerability
of social media- All organization must bear in mind
that social media is vulnerable to many kind of security threats and
misuse. There is a certain need to create a system for constant watch on
the social media platform.
- Be
vigilant- Every organizations need to be
very vigilant about the image of organization, specifically when you are
implementing the social media as promotional tool. This vigilance needs to
be kept on content and quality also.
- Be
aware of the tricks and tactics used by the opponents-
This is most important and relevant factor to be kept in mind. Any types
of content always vulnerable to manipulation and misinterpretations. Don't
give any chance to your opponents.
- Be
vigilant about the security of its own social media tools- In view of threats about
the tools, organization must think about maintaining the security of its
tools.
- Be
enough sensitive for immoral use of materials and practices- People at
large generally don’t support the immoral use of materials and practices.
Every organization should think twice about these aspects.
- Implement
the social media policy with due care and scrutiny- Due
care and scrutiny is always
pays to the organizations.
- Always
keep an eye on what is going on in the minds of other stakeholders and
their belief- The belief system of the stake
holders play a great role. Always this needs to be kept in mind
- Learn
from the other’s experiences.
Very good points. What is your suggestion on how to mitigate those risks and still be available to citizens online?
ReplyDeleteSorry Mam,
ReplyDeleteI hadn't seen on time your comments! Your comments encourages me a lot!!!!