Tuesday, October 22, 2013

LEARNING FROM THE PETA (People for the Ethical treatment to Animals) CASE

LARNING FROM THE PETA (People for the Ethical treatment to Animals) CASE
This weak our professor has sent us an excellent case of use of social media tool. This case has many learning points in the context of contribution of global civil society and in the context of social media policy of the organization.
This blog has a specific purpose of discussing the social media policy. So, I am not touching the context of contribution of global civil society in shaping the public opinion.
The spread of message through social media and web-net technology is amazing and this case provides enough evidences for that.
For the specific purpose of discussing the policy from this case, I would like to highlight certain learning points for all types of organizations. The points are follows.
  • Vulnerability of social media- All organization must bear in mind that social media is vulnerable to many kind of security threats and misuse. There is a certain need to create a system for constant watch on the social media platform.
  • Be vigilant- Every organizations need to be very vigilant about the image of organization, specifically when you are implementing the social media as promotional tool. This vigilance needs to be kept on content and quality also.
  • Be aware of the tricks and tactics used by the opponents- This is most important and relevant factor to be kept in mind. Any types of content always vulnerable to manipulation and misinterpretations. Don't give any chance to your opponents.
  • Be vigilant about the security of its own social media tools- In view of threats about the tools, organization must think about maintaining the security of its tools.
  • Be enough sensitive for immoral use of materials and practices- People at large generally don’t support the immoral use of materials and practices. Every organization should think twice about these aspects.
  • Implement the social media policy with due care and scrutiny- Due care and scrutiny is always pays to the organizations.
  • Always keep an eye on what is going on in the minds of other stakeholders and their belief- The belief system of the stake holders play a great role. Always this needs to be kept in mind
  • Learn from the other’s experiences.


  1. Very good points. What is your suggestion on how to mitigate those risks and still be available to citizens online?

  2. Sorry Mam,

    I hadn't seen on time your comments! Your comments encourages me a lot!!!!