Tuesday, October 1, 2013

Guest speaker: Bill Greeves, CIO, Wake County

Our next guest speaker will be Bill Greeves who is currently the Chief Information Officer of Wake County, NC. Mr. Greeves will share his insights implementing social media in a local government organization, his experiences working across departments, identifying content and audiences, and success stories his organization experiences.

Bill Greeves was named as one of the most social CIOs by Government Technology Magazine and is the co-author of "Social Media in the Public Sector Field Guide: Designing and Implementing Social Media Strategies and Policies".

Follow on Twitter: @bgreeves
Connect on: LinkedIn

Please add your questions for Mr. Greeves in the comment section of this blog update!


15 comments:

  1. In some communication strategies, I've seen that employees have the freedom to post their own content. In others, all the posted content (sometimes including any comments too) has to be authorized by a communication officer. What is your position on freedom of employees to express themselves in social media?

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  2. So far in this course we have seen some great examples of how social media has helped local leaders connect with their constituencies and create greater collaboration. What are some principles that you think might translate well to larger organizations that might not be as well suited to this type of frequent, direct interaction?

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  3. SMPS Course has helped me in understanding various social media tools which can be used in Public Sector. Would like to know about the reaction of the organisation when some of these tools were used for the first time. There must be some resistance from the employees to adopt the changes. What should be the change management strategy?

    Considering the rich experience of Mr. Greeves in this field, looking forward to hear few success stories from him during the session. This will help me in formulating social media strategy for my organisation.

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  4. I am interested in hearing more about MuniGov 2.0-- has there been any particularly surprising feedback or insight that you have received from that community of peers? How has your interaction and collaboration with government officials in different spheres of influence affected your own practices in Wake County, if at all? How does managing the operations of MuniGov2.0 compare to being a "change agent for your organization"?

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  5. In our readings for this week we look at how government uses social media in emergency circumstances. A quick quote from one of the articles stated that "social media is non-hierarchical, grassroots, open". I can see how that is a good thing, especially when disseminating information. However, last week we talked about social media policies within the government. How do you/does Wake County establish a policy for emergency communications that is still within the guidelines of the county, but allows for those who run the social media to send out emergency messages quickly? Is it simply up to discretion? Additionally, though much of social media will self-correct misinformation, how does Wake County make sure that their social media is not re-posting wrong information?

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  6. Mr. Greeves, in light of the need for an increasingly efficient and effective public sector, has your agency has identified benchmarks for determining success or the return on investment with the use of social media? If so, how is this information captured and utilizied? Also, from a practical standpoint, how would you go about assessing the social media knowledge and skills of a current or prospective employee who will be representing the agency on various platforms?

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  7. In the present world, the importance of online social media presence cannot be negated and media strategy is required to build up a virtual brand. From the Government's perspective, I am interested in knowing that how do you distinguish between the information to be shared and not to be shared? what are the benchmarks for evaluating this?
    Introduction of change in the public sector also meets a lot of resistance from unexpected quarters. How did you overcome this challenge?

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  8. Usually, only people with connection to internet or have mobile facilities can participate in social media. When local government focus on implementing social media, will it means that the poorest people will be ignored to some extent? How will governments usually deal with this challenge? And what do you think is the best way to deal with it?

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  9. Many local government leaders understand that social media is the next step in effective civic engagement and open governance. However, in a field that is still primarily comprised of baby boomers, how is Wake County easing the transition into social media for older generations? In our readings, Sharlyn Lauby emphasizes the importance of understanding the abilities and comfort levels of your employees and engaging with them to better transition them into these new means of communication. What advice would you give to other local leaders who are trying to transition into these new means of communication?

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  10. Mr. Greeves, you have been rated as one of the most social CIOs and you have co-authored a field guide to social media in the public sector. Social media undoubtedly has enormous potential to facilitate active engagement of public agencies with citizens. But the challenge is the customisation to the goals and objectives of a public agency. A local body like a county dealing directly with public service delivery may be innovative in use of social media, but a federal agency with strategic goals may or may not find it easy to engage so actively with the citizens. Another challenge is to make it inclusive by improving the penetration of social media across all age groups and varied economic profiles. How would you advise to tackle these challenges while devising social media policy for the public agency I would be serving with?

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  11. Social media and e-government services are relatively new tools for local governments. Both of these tools play essential roles for enhancing of transparency, accountability and public engagement with using similar information technologies. According to Mr Greeves’s unique experience, I would like to know that “do you believe the collaboration between social media and e-government services can help to increase both of these tools’ efficiency? If yes? How can we do? And “Is there any common policy for providing interaction and collaboration between social media tools and e-government services in Wake Country?”

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  12. We have learned a lot about benefits of social media in Public Sector. I guess Social media could be very useful for providing services and making people aware about the organization policies etc. I want to know about the problems and issues when social media is used for solving problems and grievances of public.

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  13. Respected sir,
    I am Chetan Shukla from India
    My questions
    1-The country like India has literacy rate of around 70 % among people-people knowing English may be less then 50%-in such situation, what care should government take while introducing social media in public sector?
    2-according to you, which are the prime areas from country like India would start with?[like education/health..Etc]
    Thanks
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  14. one more question please
    -sir what is the driving force behind "use of social media in public sector"?people's expections? service providers? Or consultants of 'public administration?why we feel that world bank may introduce one more pre condition-"The country must have policy of use of social media in public sector"

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  15. Mr. Greeves,
    What do you think is the real potential of social media to increase the levels civic participation in local affairs?
    In your opinion, what are the basic conditions a local authority should assess before embarking on a social media venture?
    Thank you.

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