The new era is full of technology
in many ways, the different strategies in almost all the sectors are thought using the different online platforms. The gap between my parents’ generation
and mine (36 years) makes life absolutely new and different. And, off course, new
generations are more visual and quicker that any others because they have
all the information in their hands.
The different needs that human have are actually changing
too; according to a sociological and psychological analyst, humans have
different levels involved in getting their needs met.
Psychologist Abraham Maslow
created a 5-level theory of human motivation (Psychology Review, 1943)
in which he proposed that peoples’ needs and satisfaction move ‘upwards’
through a common structure which he called a ‘hierarchy of needs.’ Once lower
needs of sustenance and safety are met, we aspire to fulfill social,
self-esteem, and self-actualization needs. [1]
Also, Mamfred Max-Neef and his
colleagues assert a taxonomy of human needs and a process by which communities
can identify their “wealths” and “poverties” according to how their fundamental
human needs are satisfied.
Max-Neef classified the
fundamental human needs and developed a matrix based on the existential
categories of being, having, doing and interacting[2].
When Manfred Max-Neef analyzed the different variables,
technological aspects were absent and, therefore, new ways to get acceptance
and recognition did not include the cyber social network which replaced the
interaction in actual physical spaces. Also the need to spend leisure time
expending hours in front of the screen probably doesn’t produce the tranquility
expected according with the Max-Neef approach. The need to have relationships, were
accounted for in different ways in those times.
Now, it depends on context whether or not a person needs to
be connected all the time, and whether or not it is a necessity to sleep
hugging one’s smartphone. However, it is clear that in one or another way all
people in the new century depend in huge measure on cyber space.
Thinking of yourself, where do you locate your need for
technology? Let’s think about the new approaches to rethink the contributions
presented here. Does the technology cover all, including the high needs for:
love, esteem and self-actualization proposed by Maslow? And, finally is it
really a need? Or do we self impose such dependence on technology?
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