Saturday, December 8, 2012
Social Media in Global Governance and International Development
We have talked a lot about the social media in the presidential campaign and non-governmental organizations. Since I have been focusing on the governance and global civil society this semester, I'd like to look at the social media in the transnational non-governmental organizations in this blog. Social media can leverage grassroots NGO because it's more economic way than traditional channels of marketing and advertising for them to promote their brand and raise public awareness. For TNGOs and international networks or advocacy, social media is more efficient way for them to promote their networks worldwide.