Friday, December 14, 2012

How to get 1 million followers?

If there is anyone whose advice on social media we should take seriously, that person is probably Richard Branson. The man is the founder of the Virgin Group of more than 400 companies, several nonprofit initiatives, lives an incredibly adventurous life and looks like a rock star. Recently, he set up a new record, becoming the first LinkedIn influencer with more than 1 million followers. Guess who his next competitor is? Barack Obama, with half as many followers. He is a huge advocate for social media and urges other CEOs to get engaged as well. Although building up a follower base of 1 million followers might be easier when you can tweet about your adventures from places like Antarctica; I bet we can also have good use of his advises. Let’s see what he recommends on online communication:
-        He truly believes in personal contact with costumers. Even as a CEO, he often travels on Virgin flights or visits Virgin gyms to directly talk to the people who use the services and learn from their opinions. He does the same on social sites: he makes sure he reads related comments and tries to reply (!) to as many people as possible.
-         His second advice directly follows from the first. When writing a blogpost or creating online messages, he recommends to talk as you would talk to your friends or colleagues as ’everyone loves a personal touch’.
It couldn’t be more simple, could it? In case this does not seem enough to become a million-follower woman/man, then go check out more of his posts here.

No comments:

Post a Comment