When working on our group project, Paulina has come across a book that seems to be really useful: 'Social Media for Social Good' by Heather Mansfield. The book is a how to guide for nonprofits to ’spread your message instantly and easily-even on a shoestring budget’. It guides you through all of the important web1.0 (the static web), web 2.0 (the social web) and web 3.0 (the mobile web) tools. Although I only have the book for a few days and haven’t had the chance to read it yet, it is quite well-edited so even skimming through the taglines was helpful for our project. As Twitter will probably be the most important tool for a while for online nonprofit campaigns, let me summarize here the 11 tips she recommends for using Twitter. (In case you plan to work in the nonprofit sector, I do recommend you to buy the book – or you can also borrow it from meJ
So here are Mansfield’s eleven Twitter advices:
1. Find your Twitter voice – have personality and build a community (Engage, don’t just push content).
2. Track your links!
3. Don’t tweet only your content!
4. Retweet and reply often
5. Follow on a 1:1 ratio (This means if you have 1000 followers, you should follow Twitterers. This sounded tough for me, but she lists good reasons to do so. Most importantly, you will get more followers if people see you follow back.)
6. Create Twitter lists to organize the chaos and build partnerships (You can do this simply by going to ’Lists>Create a list’)
7. Use hashtags strategically and with authenticity (Don’t clutter too many hashtags in a message!)
8. Tweet four to six times per day (Most people only browse in real time, therefore the lifespan of a tweet is only about 90 minutes).
9. Use ’Favourites’ to bookmark future retweets and feature your most important tweets!
10. Use Twitter to build your e-newsletter list
10. Use Twitter to build your e-newsletter list
11. Design your Twitter Profile to match your organization’s online branding
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