However, what if a government official posts the wrong information on Twitter or Facebook unintentionally? Especially, what if it does great damage to many people? Maybe the official has to be responsible for the results caused by the misinformed tweet or message. This is the reason why many officials are unwilling to post information or messages related to their jobs on social media. Here are two ways for them to use social media as a useful tool for their works. First, officials should be cautioned that accuracy as well as speed is important to do with social media in the public sector. Before posting, they should verify the accuracy of information provided by them like they hold a press briefing. Although the process takes a great deal of time, it helps promote better use of social media by making many officials use the tools at ease. Second, it also may be good to form groups to exchange information on specific issues because they would feel freely to express their thoughts to limited policy customers before making new policies. Small mistakes are not really a problem at a stage of collecting various opinions.
This is a course blog for the classes on digital government and social media in the public sector" class taught by Professor Ines Mergel at the Maxwell School of Citizenship and Public Affairs, Syracuse University. The blog posts include comments and ideas from MPA, MAIR and EMPA students studying the use of new technologies in the public sector.
Friday, November 23, 2012
Social media in the public sector
Characteristics
of social media are quick information delivery, free expression of his or her
thoughts, and the largest and most accessible form of mass media. Another important
thing is that social media can be generous about some mistakes. For example, although
the content of a posting proves to be wrong later, it does not matter because the
tweet or the message is just his or her private opinion or it is a pound to a
penny.
However, what if a government official posts the wrong information on Twitter or Facebook unintentionally? Especially, what if it does great damage to many people? Maybe the official has to be responsible for the results caused by the misinformed tweet or message. This is the reason why many officials are unwilling to post information or messages related to their jobs on social media. Here are two ways for them to use social media as a useful tool for their works. First, officials should be cautioned that accuracy as well as speed is important to do with social media in the public sector. Before posting, they should verify the accuracy of information provided by them like they hold a press briefing. Although the process takes a great deal of time, it helps promote better use of social media by making many officials use the tools at ease. Second, it also may be good to form groups to exchange information on specific issues because they would feel freely to express their thoughts to limited policy customers before making new policies. Small mistakes are not really a problem at a stage of collecting various opinions.
However, what if a government official posts the wrong information on Twitter or Facebook unintentionally? Especially, what if it does great damage to many people? Maybe the official has to be responsible for the results caused by the misinformed tweet or message. This is the reason why many officials are unwilling to post information or messages related to their jobs on social media. Here are two ways for them to use social media as a useful tool for their works. First, officials should be cautioned that accuracy as well as speed is important to do with social media in the public sector. Before posting, they should verify the accuracy of information provided by them like they hold a press briefing. Although the process takes a great deal of time, it helps promote better use of social media by making many officials use the tools at ease. Second, it also may be good to form groups to exchange information on specific issues because they would feel freely to express their thoughts to limited policy customers before making new policies. Small mistakes are not really a problem at a stage of collecting various opinions.
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