None
of Korean people could imagine that PSY’s “Gangnam Style” surpassed Justin
Bieber’s “Baby” as the most viewed video on YouTube. When released, the song
was just one of his many songs which were popular only in Korea. Also, he did
not try to promote the song overseas. But now, unlike other his songs, many
people over the world listen to the song and imitate his dance. What happened
to him and his song?
The
style of the song is similar to those of other his songs. His music dances us
off our feet and moves us to enthusiasm. PSY is totally different from standard
K-pop idols which are young and good-looking and sing melodious R&B and
romantic ballads. He focuses on giving us great pleasure by singing songs and is not obsessed
about looking pretty.
So,
how could only “Gangnam Style” go beyond Korea? It is the power of YouTube to make
him become a world-famous singer. His music video was released on YouTube at no
extra cost and could be watched by people over the world, which led to
popularity throughout the world although he did not try to tap into overseas
markets. Therefore, his popularity shows that Youtube, a kind of social media, provides
opportunities for people to communicate with each other, regardless of time,
place and cost. Also, you can know and that social media have a strong
influence on sharing information and forming a popular culture on a global
scale.
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