Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

 

Hello everybody! This might be of interest to the class:

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

On both Twitter and Facebook, the conversation was much more critical of Mitt Romney than it was of Barack Obama. And when the criticism of one candidate and praise of another are combined, the conversation on Twitter leaned Obama's way. For further information…Please see: http://www.journalism.org/commentary_backgrounder/social_media_debate_sentiment_less_critical_obama_polls_and_press_are

As I already promised in class… here the PEJ Research study “A More Negative Campaign”. This study stresses in particular on the narratives about both candidates.

Taken together, this amounts to a highly negative narrative about both candidates in this campaign. The master narratives about Obama were 72% negative. The master narratives about Romney were 71% negative.  Only once before has PEJ seen a race that was depicted as negatively, the 2004 contest between Bush and Kerry. That year 75% of the personal narrative studied about Bush was negative and 70% for Kerry, numbers quite similar to this year. Only in 2000 did they find a narrative about a single candidate substantially more negative than this year, Vice President Gore, whose personal narrative was 80% negative. For further information, please refer to: http://www.journalism.org/analysis_report/more_negative_campaign

Discuss and Enjoy!