Wednesday, January 26, 2011

Sharing Social Media Responsibility in Government Organizations

As described in a blog on Government Technology recently, the Arkansas Game and Fish Commission has found an interesting way to ensure that social media content is frequently updated and relevant. The agency rotates the responsibility for their Facebook account among six staffers on a weekly basis.

This model of rotating social media responsibility creates three major advantages:
1. Access to diverse content from across the organization
2. Helps avoid newspaper-like social media posts that are drafted only by the public relations department
3. Social media posts become less routine and burdensome

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